Morgan Smith is the man to see if you need a vehicle. Made the whole process easy and extremely smooth for my 71 year old mother. She is pleased far beyond her expectations. Trade in on her old vehicle beat the competition by thousands yes thousands of dollars. Best deal out there not just the car but the services they provide after your purchase, is an unbelievable value. You will not be disappointed if you call Morgan Smith @ Serra Toyota in Birmingham !!! - Allison West Gardendale, AL
First experience at Serra Toyota, Eric was friendly, kind, honest and helpful. We had great experience... Definitely come back again next time ... Highly recommended ... Thank you Eric
This is my second purchase from Serra Toyota and would not consider dealing with anyone else. Hands-down, they are the most professional, straightforward and honest group of people I know. Beh Doli was my salesman and he deserves the upmost recognition, for his service. Beh done exactly what he said he was going to do and put me in the exact car I wanted. I can't thank him enough for his salesmanship. Thank you Beh Doli, for everything. I recommend Serra Toyota to anyone looking for a team ... for a team, that knows how to get things done, without all the hoopla and gimmicks. In my book, Serra Toyota is #1. Sincerely, R. A. Morrison
My husband and I really enjoyed the dealership and the employee. Will come back and buy a Toyota. Keep up the good work and be Blessed.
Sandra Ford
I cannot say enough great things about Serra Toyota, specifically Matt Davidson, Matt Lawley, Morgan Smith, and Larry Lawson. These men truly care about their customers and work hard to make sure you are satisfied....it's not just about a bottom line for them. They all follow up regularly and will always be available for any auto needs you have. They are honest and professional, and I highly recommend visiting them for all your vehicle purchases.

Toyota Dealer in Birmingham, Alabama

If you are looking for a car dealership in the Birmingham AL area, Serra Toyota is the one reliable place you can count on for excellent service, a large inventory, and friendly professionals who are there to answer any questions you may have. Whether you are looking for an large SUV or an efficient compact car, we have the perfect car for you at Serra Toyota. We work hard to make sure that our customers have a pleasant and worry-free experience in shopping for a new car or getting service done in our service center.

We pride ourselves on being the best Toyota, Scion dealership in the service areas for Hoover, Trussville, Centerpoint, and Gardendale . Here at Serra Toyota, we know that each customer comes from a different background and has different expectations. That is why we make sure to offer a variety of vehicles, both new and previously-owned, that match a spectrum of price points and sizes. We want to help you find a car you need and keep it running smoothly for years to come.