DealerRater Recognizes Serra Toyota as Dealer of the Year and the Consumer Satisfaction Award!

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Birmingham, AL 1/26/2016 – Serra Toyota has been awarded a 2016 DealerRater Dealer of the Year and the 2016 Consumer Satisfaction Award.

DealerRater's Dealer of the Year Award Program recognizes a select number of car dealerships throughout the United States and Canada for outstanding customer satisfaction as expressed through customers' online reviews posted on DealerRater. The Dealer of the Year Awards will be given to car dealership that have the highest PowerScore™ in their brand category, both at national and state/provincial levels.

DealerRater's Consumer Satisfaction Award is an annual recognition given to auto dealerships that deliver outstanding customer service as rated by online consumer reviews. DealerRater, the car dealer review site for consumers, created the Consumer Satisfaction Award program to let online car shoppers instantly spot dealers that provide high-quality customer service.

Consumer Satisfaction Awards are given to the top 10 percent of U.S. new-car dealers based on their PowerScore™, as well as all U.S. used-car and Canadian (new and used) car dealerships that receive at least 25 annual reviews and maintain an average PowerScore™ rating of 4.0 out of 5.0. The PowerScore™ is determined using a Bayesian algorithm that factors the dealership’s average DealerRater consumer rating and the total number of reviews written about the dealership during the 2015 calendar year.


  

By receiving a Consumer Satisfaction Award, Serra Toyota is among the contenders for DealerRater’s 2016 Dealer of the Year Award, which recognizes the top performing dealers across the U.S. and Canada.

“We’d like to congratulate Serra Toyota and all of our Consumer Satisfaction Award winners,” said DealerRater CEO Gary Tucker. “DealerRater is where car shoppers learn from their peers which dealers provide stellar customer service and a remarkable in-showroom experience. These reviews even allow consumers to learn if there are specific employees who are going above and beyond to ensure their satisfaction with the shopping or purchase process, so they can find someone they want to give future business to. Now they can quickly identify that Serra Toyota is one of the best in the United States.”

Serra Toyota has achieved consistently high marks on the DealerRater website, placing it among the top dealerships nationwide. Online shoppers visiting Serra Toyota’s dealer page will find a “2016 Consumer Satisfaction Award winner” badge on their profile to instantly recognize it as a high quality dealership.

DealerRater features more than two million dealer reviews, which are read by more than 14 million car shoppers every year. “Thousands of dealers across the U.S. and Canada compete every year to win our coveted Dealer of the Year award,” says Tucker. “The Consumer Satisfaction Award is one way for online shoppers to instantly recognize quality customer service regardless of brand or region.”

About DealerRater

Founded in 2002, DealerRater is the world’s leading car dealer review website with more than two million service and sales reviews across 41,000 U.S. and Canadian dealerships, including a national network of more than 5,600 Certified Dealers. More than 14 million consumers read DealerRater content across the Web each month. By offering a product suite that allows qualified dealerships to manage reputation and achieve higher SEO rankings, DealerRater supports new lead generation by growing online presence.

DealerRater has received the Dealer Marketing Magazine Technology Leadership Award and the “Top Rated” Reputation Management Award for three consecutive years at the DrivingSales Dealer Satisfaction Awards. A recent equity investment from Great Hill Partners, a Boston-based private equity firm, has allowed DealerRater to continue with a global expansion, accelerate product innovation and evaluate strategic acquisition opportunities. For more information, visit www.DealerRater.com or call 800-266-9455.