SERRA TOYOTA OF BIRMINGHAM wins the Prestigious Toyota President’s Award FOR THE 15TH TIME.

1994, 1995, 1996, 1998, 2001, 2002, 2003, 2006, 2007, 2008, 2011, 2012, 2013, 2014 & 2015.
March 2016 

Every year, Toyota Motor Sales, USA honors their outstanding dealerships with the prestigious President's Award. It is the highest honor that can be achieved by a Toyota dealership. In order to qualify as a President’s Award winner, Toyota dealerships must excel in a number of different categories, including Sales Satisfaction, Service Satisfaction, Market Share Attainment, Vehicle Delivery Excellence and Employee Training & Certification. Dealerships must meet or exceed the standard in all areas of dealership performance in order to qualify for this award. Dealerships that meet the requirements in all categories receive name badge recognition at all dealer events, national recognition, and more.  

Serra Toyota of Birmingham met all of the requirements for the award this year and is a 15 time recipient, having won the award the last five years straight.

The goal is to help ensure that customers are satisfied not only at the time of purchase, but as long as they own their vehicle. Offering top quality cars and trucks is, of course, the first step - but only the beginning. Toyota dealerships strive to match the quality of products with the finest service in the industry.

If the dealership doesn’t meet the requirements, they are not eligible for the award. Because of everyone’s efforts in all departments this award was earned. It is a great honor and coincides with Serra Toyota’s goal of being the best on a local and national scale. 

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