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Birmingham’s Oldest Family Owned Toyota Dealership in Birmingham, AL – 30 Years and Growing!

How well do you know the 2020 lineup of Toyota crossover SUV?

By Product Expert | Posted in New Vehicles, RAV4, Toyota C-HR, Toyota Highlander on Thursday, March 26th, 2020 at 7:19 PM
A photo illustration of the showroom of a car dealership's showroom.

2020 Toyota Crossover SUVs with the most cargo volume near Birmingham, AL 

Even a cursory glance at the Serra Toyota showroom will let future buyers know just how seriously the automaker takes crossover SUV segment. There are three primary nameplates that customers will want to focus on, Toyota C-HR, Toyota RAV4 and Toyota Highlander. Each of these vehicles gets a little larger to offer more powerful that will be able to accommodate more interior cargo. Our team of product experts took a little time out of their day to closely examine the 2020 Toyota crossover SUVs with the most cargo volume near Birmingham, AL. Let’s take a look at what they found.   Read the rest of this entry »

You’ll be stopping at the gas station less with the 2021 RAV4 Prime

By Product Expert | Posted in Toyota Prius Prime on Wednesday, March 25th, 2020 at 7:39 PM
A photo of the RAV4 Prime badge on the back of the 2021 Toyota RAV4 Prime.

Can the 2021 Toyota RAV4 Prime drive without using gas? 

The Toyota RAV4 is already one of the most popular and most successful crossover SUVs ever built. Not coincidentally, the RAV4 is also a Toyota platform that has led the way in terms of making its latest technology available. As we get closer to the day when the crossover SUV’s new plug-in hybrid goes on sale, we’re getting a lot of emails asking, ‘Can the 2021 Toyota RAV4 Prime drive without using gas?’ We’re still waiting for more information to be released about the 2021 RAV4 Prime, but we do know that drivers will be able to travel moderate distances without using a single drop of gasoline. Let’s take a look at what future buyers can expect to see.  Read the rest of this entry »

This is why the 2020 RAV4 continues to lead its class

By Product Expert | Posted in FAQs, For Fun, RAV4 on Tuesday, March 24th, 2020 at 7:18 PM
A photo of the 2020 Toyota RAV4 on a dirt road.

Is the 2020 Toyota RAV4 the best crossover SUV I can buy? 

The Toyota RAV4 became the automaker’s best-selling vehicle platform a couple of years ago. It combines strong performance and efficiency as well as flexible capabilities into a single outstanding platform. However, it also competes in one of the most competitive segments in the global automotive industry, which makes the question, ‘Is the 2020 Toyota RAV4 the best crossover SUV I can buy,’ a very common one. Obviously, we think the 2020 RAV4 is all but totally unbeatable but that hasn’t stopped our rivals from bring their best vehicles to market. Our manufacturing partner is also concerned with answering this question and have produced from short videos to make the case for the current RAV4. Give these a look and let us know if you’d like to take a closer look at what Serra Toyota has available.  Read the rest of this entry »

Serra Toyota responds to unprecedented times with new thinking

By Product Expert | Posted in Birmingham, Dealership News on Monday, March 23rd, 2020 at 9:03 PM
A photo of a person wiping down the inside of a car before or after a test drive.

Is it safe to test drive cars near Birmingham, AL? 

We are currently living through unprecedented times. Sure, there have been financial downturns before but nothing that affects so many industries simultaneously. However, everyone at Serra Toyota in Birmingham is working to maintain our dealership as a safe space for our customers to meet their needs for a new vehicle or to service their current one. If you’re wondering, ‘Is it safe to test drive cars near Birmingham, AL?’ Yes, it is. Our team has implemented protocols to ensure every visit can be completed as safely as possible. Let’s take a look at some of the things we’re doing to keep COVID-19 at bay.  Read the rest of this entry »

Learn more about Toyota hybrid technology before your test drive

By Product Expert | Posted in Eco-friendly, FAQs, Helpful Advice on Thursday, March 19th, 2020 at 6:10 PM
A photo of the hybrid badge used by the 2020 Toyota Corolla Hybrid.

Toyota Hybrid Technology FAQs and Videos 

One of the many things that has set Toyota apart from the rest of the automotive industry is how many of its vehicles are available with hybrid versions. When someone visits the Serra Toyota showroom in Birmingham for the first time, it’s very common for them to have a lot of questions about how all of this works. Our team put together this guide of Toyota hybrid technology FAQs and videos that will help people get started on their journey toward benefiting from incredible savings in fuel costs. If you have any more questions about how a Toyota hybrid vehicle can fit in your life, make an appointment with a Serra Toyota product expert today. Be sure to ask us about our 29-minute Guarantee and our Fresh Start Financing program.  Read the rest of this entry »

Do you have the right tools for cleaning your electronics properly?

By Product Expert | Posted in Helpful Advice, Safety, Tips and Tricks on Monday, March 16th, 2020 at 8:17 PM
A stock photo of a person cleaning the inside of their vehicle.

How can I sterilize the electronics in my car? 

Our lives have likely never been more centered on deep cleaning everything around us that at this moment in history. But have you also remembered to clean the devices we hold closest to our faces without a second thought. If you’re wondering, ‘How can I sterilize the electronics in my car,’ the team of product experts working at the Serra Toyota showroom has done a little research on the topic. Given the highly contagious nature of the COVID-19 virus, it’s important that we do everything we can to make sure we protect ourselves, families and other loved ones. Let’s take a look at the information our team found and how you can use it at home.  Read the rest of this entry »

There is a little homework to do before you buy a vehicle

By Product Expert | Posted in Birmingham, Dealership News, FAQs, Helpful Advice on Thursday, March 12th, 2020 at 1:46 PM
A stock photo of people getting the keys for their new car.

How do I get ready to buy a car?

Buying a car is somewhat more complicated than buying a candy bar. Serra Toyota in Birmingham has developed several programs and processes that are designed to make everything as easy as possible. However, the more prepared a customer is before they walk in our showroom, the easier everything will be. Getting the financial part of the transaction together can be difficult for some buyers, but there are some things that can be done to help. If you’re wondering, ‘How do I get ready to buy a car,’ our team put this guide together to help you find a place to start. Let’s take a look at what you can do to get ready right now. Read the rest of this entry »

New automotive technology requires some new automotive thinking

By Product Expert | Posted in FAQs, Helpful Advice, Maintenence, New Vehicles on Tuesday, March 10th, 2020 at 1:03 PM
A stock photo of engine oil being poured into an engine.

Do I have to use synthetic oil in my Toyota vehicle?

If there is one lesson our team of experts working in the Serra Toyota Service Department wants customers to learn, it’s that there is no better way to keep a vehicle on the road than following the prescribed maintenance plan laid out in the owner’s manual. A close second would be to use factory-approved parts for those maintenance tasks. If it’s time for a stop by our service department, you might be wondering, ‘Do I have to use synthetic oil in my Toyota vehicle,’ our team has the answer. Like anything else in life, you don’t have to do anything. However, there will be consequences for those actions. Let’s take a look at a few things you might not know. Read the rest of this entry »

Are you still on the fence about the TRD models? These videos should help

By Product Expert | Posted in Dealership News, For Fun, TRD Pro on Friday, March 6th, 2020 at 8:51 PM
A photo of the TRD badge worn by some Toyota TRD models.

Are the Toyota TRD vehicles worth it? 

Toyota is constantly updating its lineup with new accessory packages. This is not terribly rare in the automotive industry, but the way Toyota does it is interesting. The automaker’s TRD lineup has been previously only applied to its two truck models and a couple of SUVs. However, for the current model year, the Camry has been added to the mix. If you’ve found yourself wondering, ‘Are the Toyota TRD vehicles worth it,’ the team of product experts at Serra Toyota found some videos that should be able to help answer that question. They also found an interesting look at the latest version of the Toyota Highlander that will be arriving for the 2021 model year. If you’d like to see these vehicles for yourself, make an appointment with one of our product experts today.  Read the rest of this entry »

Are you ready to start looking for Easter eggs?

By Product Expert | Posted in Local Events on Wednesday, March 4th, 2020 at 9:43 PM
A stock photo of some Easter eggs in a basket.

2020 Easter Egg Hunts near Birmingham, AL 

If you’re a kid this time of year, there aren’t many dates looming as large on the calendar as Easter. If you’re little one (or yourself) is looking to attend one of the many 2020 Easter Egg hunts near Birmingham, AL, you are in luck. Several members of the Serra Toyota team have been discussing their favorite events to visit during the Easter season. The best part, you don’t have to be a youngster to participate in at least one of these egg hunts. Let’s take a look at your options coming up next month, for Easter on April 12 and the surrounding days.  Read the rest of this entry »

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