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Birmingham’s Oldest Family Owned Toyota Dealership in Birmingham, AL – 30 Years and Growing!

Archive for April, 2015

Toyota Mirai Revealed!

Friday, April 24th, 2015

Hydrogen Fuel Cell Education

As we’ve mentioned before, Toyota is a brand that is concerned about the impact we have on the environment. They have worked hard to create alternative fuel sources for their vehicles. To kick off Month of Hydrogen Fuel Cell Education, Toyota has put together a Mirai display. This new vehicle will be completely powered by hydrogen technologies. The Mirai took stage at the National Mall, and this is what we learned about it. (more…)

Toyota Wins Environmental Award

Tuesday, April 21st, 2015

Environmental Automotive Brands

Earth Day is this month, which means that many people will be taking a look at how they are helping or harming the environment. It can be easy to lose track of these things and you might forget how important it is to make a positive impact on the world around you. At Toyota, everyday is Earth Day. Toyota is always thinking about its impact on the environment and it strives to be one of the most environmental automotive brands. (more…)

Now or Never Sales Event

Wednesday, April 15th, 2015

Serra Toyota Now or Never Sales Event

One of the most difficult aspects of buying a new vehicle is deciding just when you should take the plunge. You might be wondering when you can get the best deal and when you will be able to get the most from your money. Serra Toyota in Birmingham AL is here is help answer that question. Our dealership is hosting the Serra Toyota Now or Never sales event now until April 30. Now is the perfect time to trade, get low finance and get a new Toyota vehicle. (more…)

Celebrities Join Scion

Monday, April 13th, 2015

Celebrity Mentorship Meetings in Scion xB

Starting your own business is risky, but it can also be very rewarding. The hardest part is always making that first step or leap. You have to be committed and confident in the business or product you are developing. To help entrepreneurs get starts, Scion has created the Scion Motivatour Program. This program features well-known industry trendsetters giving advice to entrepreneurs while in a Scion. This program is all about giving aspiring business men and women celebrity mentorship meetings in a Scion xB. (more…)

Benefits of Buying from Serra Toyota

Thursday, April 9th, 2015

Serra Toyota Signature Advantage

There are many different dealerships available for you to go buy your next vehicle. It can be difficult to see the specific differences between each establishment. That’s why Serra Toyota in Birmingham AL does its best to stand out from the crowd by offering the Serra Toyota Signature advantage. Serra Toyota offers many benefits to drivers who buy a car or bring a car in for maintenance. Most dealerships only offer some of these benefits, if any at all. (more…)

Toyota College Grad Program

Wednesday, April 8th, 2015

Toyota College Grad Rebate in Birmingham AL

Now that spring is here, many students are already looking forward to the end of the school year. Some students will even be graduating in the next few months. This is an exciting time of year, but it can also be nerve wracking. Not only are students worried about finals, but they are stressed about what will come after school has ended. To help with this transition period, some dealerships, like Serra Toyota, are offering college graduate discount program. One of these discount opportunities is the Toyota College Grad Rebate in Birmingham AL. (more…)

Save on Tires from Serra Toyota!

Tuesday, April 7th, 2015

Toyota Tire Savings Event in Birmingham AL

Now that the weather is improving, it’s time to start enjoying it! It’s time to start planning summer adventures and weekends away, but that also means it’s time to get your vehicle ready for more driving. One way to get your vehicle prepared, is by scheduling a maintenance appointment at Serra Toyota. These appointments will make sure your vehicle is ready for whatever the road ahead has in store. One common way to get your Toyota ready for summer is by replacing your tires. Tires need to be replaced in order to help you stay safe on the road, that’s why Serra Toyota is hosting the Toyota Tire Savings Event in Birmingham AL. (more…)

Toyota Donates RAV4

Monday, April 6th, 2015

Toyota is at the New York Auto Show

The New York Auto Show is always an exciting event, for more reasons than one. It is a great opportunity to see and learn about upcoming vehicles, but there are also many entertaining events as well. This year the opening day ceremony included music, celebrities and a vehicle giveaway. This year Toyota and the Auto Show joined forces with the Wounded Warrior Project to donate a brand new vehicle to an Afghanistan War hero who was injured in combat. This year Toyota is at the New York Auto Show not only to display new vehicles, but to donate a 2015 Toyota RAV4 Limited to United States Army Staff Sergeant Alfredo Delossantos. (more…)

RAV4 Hybrid Coming Soon!

Friday, April 3rd, 2015

2016 Toyota RAV4 Hybrid Release Date in Birmingham AL

This month, the 2015 New York International Auto Show will be premiering a variety of vehicles from all the biggest automotive brands. One of these brands is Toyota. Toyota has a few new vehicles being revealed this year. The first, is the RAV4 Hybrid. This is an all-new version of the RAV4 and we are excited to explore the information that is out so far about the 2016 Toyota RAV4 Hybrid release date in Birmingham AL. (more…)

New Scion Coming Soon!

Thursday, April 2nd, 2015

Scion iA Release Date

Spring is an exciting time for the automotive industry. There are all different auto shows that take place this time of year. The most recent auto show is the New York Auto Show, but a few vehicles are even being revealed before it starts. This week we already learned about two all new Scion vehicles. Today we’re going to take a closer look at the Scion iA release date. This new vehicle is being built by Mazda, but branded by Scion. There is already a whole list of information available, so let’s take a closer look. (more…)

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