Birmingham’s Oldest Family Owned Toyota Dealership in Birmingham, AL – 30 Years and Growing!

Archive for November, 2018

Christmas Gifts for Friends and Family Who Love Cars and Driving

Friday, November 30th, 2018
Flocked Christmas tree with the words Merry Christmas

There is nothing better than finding the perfect Christmas gift for each person on your list. Taking the time to find a meaningful item that will bring the recipient joy for the year to come is just one small way to show your appreciation for them. Do you have a car lover on your list this year? We have listed some of our favorite tech and vehicle accessory gift ideas to consider below. (more…)

Using Toyota’s Newest Active Safety Features: Tips and Tricks

Thursday, November 29th, 2018
Toyota Safety Sense 2.0 graphic

Select 2019 Toyota models are equipped with the freshly updated Toyota Safety Sense 2.0 system that includes two new features – Road Sign Assist and Lane Tracing Assist. Like with all new technology, there is always a learning curve and we wanted to cover some tips and tricks for turning each active safety system on and off below. (more…)

The Serra Toyota Team Partners with Local Community Organization

Thursday, November 29th, 2018
Serra Toyota team members at the Birmingham dealership

Serra Toyota is proud to be a part of the Birmingham community. We strive to give back whenever possible and have partnered with many local community organizations over the years including the Boys and Girls Club. We recently signed the second of five checks worth $10,000 each to reach our goal of $50,000 donated to the Boys and Girls Club by 2022. (more…)

What paint colors is the new RAV4 crossover available in?

Thursday, November 29th, 2018
Three 2019 Toyota RAV4 models parked in a lot near the water

With the arrival of the redesigned 2019 Toyota RAV4 just weeks away, it’s time to start dreaming of your perfect configuration. One of the most exciting decisions is which exterior paint color to get! Do you like to keep it simple or go bold? The 2019 RAV4 lineup has options for both! With twelve paint colors to choose from in solid and two-tone options, there is something for everyone. Take a look at each of the available colors below. (more…)

Toyota Camry, Avalon Getting the TRD Treatment

Monday, November 26th, 2018
Toyota Camry TRD and Toyota Avalon TRD driving on a winding road in the mountains

The Toyota TRD lineup of track-tuned SUV and pickup truck models is adding a pair of sedans. The Toyota Camry TRD and Toyota Avalon TRD are set to join the 2020 lineup and promise to deliver some serious performance. Both models will be equipped with a 3.5-liter DOHC V6 engine rated at 301 horsepower and equipped with Sport Mode and paddle shifters for premium control from the driver’s seat. Perfect for drivers who put a lot of miles under their tires. Learn more about the new Toyota Camry TRD and Toyota Avalon TRD models below. (more…)

Will the new Toyota RAV4 have Apple CarPlay?

Wednesday, November 21st, 2018
2019 Toyota RAV4 in red side profile

The long-awaited 2019 Toyota RAV4 is coming soon, and it’s going to be good. With the addition of a new platform, technology upgrades like Apple CarPlay, and the new Toyota Safety Sense 2.0 active safety bundle on all trims, the 2019 Toyota RAV4 offers serious value with a starting MSRP of just $25,500. The performance of the RAV4 has also been tweaked with a new engine lineup, increased fuel economy scores, and new off-road capability with available Multi-Terrain Select and Dynamic Torque Vectoring all-wheel drive. Take a look at the new design of the RAV4 with some interior and exterior photos and learn more about its expected release date below. (more…)

Where can I see Christmas lights near Birmingham this year?

Monday, November 19th, 2018
A house covered in white Christmas lights

One of our favorite traditions during the holiday season is to bring the family to local holiday light displays near Birmingham. This year, there are a handful of options available including residents who cover their houses in lights to local businesses who put on a great show. We have listed three of the best displays for the 2018 season below. (more…)

What features are included in Toyota Safety Sense 2.0?

Thursday, November 15th, 2018
Toyota driver alerted to a pedestrian via Toyota Safety Sense on their dashboard

The original Toyota Safety Sense active safety bundle added a value-packed bundle of stadard active safety features to many 2018 Toyota models. For 2019, Toyota has stepped things up a notch with an updated Toyota Safety Sense 2.0 bundle that includes updated versions of previous active safety systems and two new offerings called Lane Tracing Assist and Road Sign Assist. Learn more about each Toyota Safety Sense 2.0 system below. (more…)

Christmas Tree Transport Safety Tips

Friday, November 9th, 2018
Christmas tree on top of a car roof

Is your family planning on getting a real Chrismas tree this year? While real trees provide benefits like a family trip to the tree lot and a fresh pine scent, they also require transport that can get a little tricky. Find instructions for how to safely tie your Christmas tree to your Toyota roof rack below. (more…)

Film Chase Car, Adventure Pickup Built for Vegas Trade Show

Wednesday, November 7th, 2018
Custom SEMA 2019 Toyota Corolla Hatchback kicking up dirt while driving

Toyota is making a splash at the 2018 SEMA trade show in Las Vegas. Multiple custom Toyota models are being highlighted at the show including a custom Corolla Hatchback turned film chase car and custom Toyota Tundra turned ultimate adventure vehicle. Both models were collaborations with Hoonigan and Kevin Costner respectively. See photos and custom details of each vehicle below. (more…)

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