Birmingham’s Oldest Family Owned Toyota Dealership in Birmingham, AL – 30 Years and Growing!

Archive for the ‘Dealership News’ Category

Toyota launches new vehicle incentive program for April

Thursday, April 2nd, 2020
A stock photo of a customer completing a deal with a handshake.

Is this a good time to buy a new car near Birmingham, AL? 

There is a very low chance that something in your life hasn’t had to change because of COVID-19. Serra Toyota has had to quickly develop and implement several new protocols to continue to help customers while keeping everyone’s safety at the front of our mind. We know these are uncertain times and people have a lot of priorities that have shifted drastically. But if you’re in a comfortable position and are wondering, ‘Is this a good time to buy a new car near Birmingham, AL,’ Serra Toyota has some information you might need. Our manufacturing partner has kicked off a deferred payment program for the month of April that could help qualified buyers find more stable footing before their car loan is due. Let’s take a look at some of the details.  (more…)

Serra Toyota responds to unprecedented times with new thinking

Monday, March 23rd, 2020
A photo of a person wiping down the inside of a car before or after a test drive.

Is it safe to test drive cars near Birmingham, AL? 

We are currently living through unprecedented times. Sure, there have been financial downturns before but nothing that affects so many industries simultaneously. However, everyone at Serra Toyota in Birmingham is working to maintain our dealership as a safe space for our customers to meet their needs for a new vehicle or to service their current one. If you’re wondering, ‘Is it safe to test drive cars near Birmingham, AL?’ Yes, it is. Our team has implemented protocols to ensure every visit can be completed as safely as possible. Let’s take a look at some of the things we’re doing to keep COVID-19 at bay.  (more…)

There is a little homework to do before you buy a vehicle

Thursday, March 12th, 2020
A stock photo of people getting the keys for their new car.

How do I get ready to buy a car?

Buying a car is somewhat more complicated than buying a candy bar. Serra Toyota in Birmingham has developed several programs and processes that are designed to make everything as easy as possible. However, the more prepared a customer is before they walk in our showroom, the easier everything will be. Getting the financial part of the transaction together can be difficult for some buyers, but there are some things that can be done to help. If you’re wondering, ‘How do I get ready to buy a car,’ our team put this guide together to help you find a place to start. Let’s take a look at what you can do to get ready right now. (more…)

Are you still on the fence about the TRD models? These videos should help

Friday, March 6th, 2020
A photo of the TRD badge worn by some Toyota TRD models.

Are the Toyota TRD vehicles worth it? 

Toyota is constantly updating its lineup with new accessory packages. This is not terribly rare in the automotive industry, but the way Toyota does it is interesting. The automaker’s TRD lineup has been previously only applied to its two truck models and a couple of SUVs. However, for the current model year, the Camry has been added to the mix. If you’ve found yourself wondering, ‘Are the Toyota TRD vehicles worth it,’ the team of product experts at Serra Toyota found some videos that should be able to help answer that question. They also found an interesting look at the latest version of the Toyota Highlander that will be arriving for the 2021 model year. If you’d like to see these vehicles for yourself, make an appointment with one of our product experts today.  (more…)

Toyota released fuel-economy scores for 2020 Camry AWD models

Wednesday, February 19th, 2020
A front right quarter photo of the 2020 Toyota Camry with all-wheel-drive.

Gas Mileage for the 2020 Toyota Camry with AWD 

The Toyota Camry is such a force within the global automotive industry that any news about a new model is going to generate buzz. However, the announcement that the popular midsize sedan is going to finally be available with all-wheel-drive took that native excitement up another level or two. Our manufacturing partner as finally released some new information about gas mileage for the 2020 Toyota Camry with AWD. Serra Toyota customers interested in the 2020 Camry will be able to add the Dynamic Torque Control AWD system as a standalone option on the LE, XLE, SE and XSE trims. Let’s take a look at how this new capability will affect the sedan’s fuel economy scores.  (more…)

The Serra Toyota Team Partners with Local Community Organization

Thursday, November 29th, 2018
Serra Toyota team members at the Birmingham dealership

Serra Toyota is proud to be a part of the Birmingham community. We strive to give back whenever possible and have partnered with many local community organizations over the years including the Boys and Girls Club. We recently signed the second of five checks worth $10,000 each to reach our goal of $50,000 donated to the Boys and Girls Club by 2022. (more…)

Where can I Find Hail Repair Services in Birmingham AL?

Thursday, March 29th, 2018
Service Representatives Working on Vehicle

Storm and Weather Damage Maintenance Jefferson County

We have all experienced weather damage to our vehicles, and when this happens, you want to be sure that you can gain the best service possible from experts who know how to properly repair your vehicle and restore it to its former functionality. Storm and weather damage maintenance in Jefferson County can be found at Serra Toyota of Birmingham.


Where can I Rent a Toyota in Birmingham AL?

Wednesday, February 28th, 2018
2018 Toyota Camry Side View in White

Serra Toyota Toyota Rent-a-Car Program Benefits and Features

Here at Serra Toyota, we make renting Toyota models in Birmingham, AL easy! Our Toyota Rent-a-Car program lets driver rent a Toyota vehicle for an affordable price. We’re going to take a look at the Serra Toyota Toyota Rent-a-Car program benefits and features so you can see what this new program could do for you!


The Toyota sedan you’ve been waiting for is in stock!

Wednesday, August 30th, 2017
Two 2018 Toyota Camry Models in White and Red Coloring

2018 Toyota Camry for sale Birmingham AL

The wait is officially over. Your friends at Serra Toyota are excited to announce that the 2018 Toyota Camry is in our dealership here in Birmingham AL. Drivers and Toyota enthusiasts alike are excited for this model year’s take on one of the world’s most successful sedans. The Camry’s reputation speaks for itself, as the name “Camry” is synonymous with quality, dependability, and efficiency all over the world. The 2018 Toyota Camry underwent a major design change and offers drivers numerous new upgraded and updated features throughout its trim lineup. The 2018 Toyota Camry is for sale in Birmingham AL. Serra Toyota is your place to get it! (more…)

Serra Toyota Chooses a Winner for the 5th Annual Toyota Corolla Perfect Attendance Giveaway

Friday, June 23rd, 2017
2017 Toyota Corolla Promotion Giveaway Winner in Birmingham AL

2017 Toyota Corolla Promotion Giveaway Winner in Birmingham AL

For the 5th year in a row, Serra Toyota, located in Birmingham, has given away a new vehicle to a local high school senior who has achieved perfect attendance for the current academic year! This competition encourages students to realize their highest potential through academics! Take a look at the 2017 Toyota Corolla promotion giveaway winner in Birmingham, AL!


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