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Birmingham’s Oldest Family Owned Toyota Dealership in Birmingham, AL – 30 Years and Growing!

Archive for the ‘New Vehicles’ Category

How well do you know the 2020 lineup of Toyota crossover SUV?

Thursday, March 26th, 2020
A photo illustration of the showroom of a car dealership's showroom.

2020 Toyota Crossover SUVs with the most cargo volume near Birmingham, AL 

Even a cursory glance at the Serra Toyota showroom will let future buyers know just how seriously the automaker takes crossover SUV segment. There are three primary nameplates that customers will want to focus on, Toyota C-HR, Toyota RAV4 and Toyota Highlander. Each of these vehicles gets a little larger to offer more powerful that will be able to accommodate more interior cargo. Our team of product experts took a little time out of their day to closely examine the 2020 Toyota crossover SUVs with the most cargo volume near Birmingham, AL. Let’s take a look at what they found.   (more…)

New automotive technology requires some new automotive thinking

Tuesday, March 10th, 2020
A stock photo of engine oil being poured into an engine.

Do I have to use synthetic oil in my Toyota vehicle?

If there is one lesson our team of experts working in the Serra Toyota Service Department wants customers to learn, it’s that there is no better way to keep a vehicle on the road than following the prescribed maintenance plan laid out in the owner’s manual. A close second would be to use factory-approved parts for those maintenance tasks. If it’s time for a stop by our service department, you might be wondering, ‘Do I have to use synthetic oil in my Toyota vehicle,’ our team has the answer. Like anything else in life, you don’t have to do anything. However, there will be consequences for those actions. Let’s take a look at a few things you might not know. (more…)

2020 marks a new generation for the Highlander with just as much capability

Tuesday, February 25th, 2020
A photo of the cargo area in the back of the 2020 Toyota Highlander.

How much cargo space does the 2020 Toyota Highlander have? 

The Toyota Highlander makes a strong case for being the flagship of the automaker crossover SUV fleet. Not only is it the largest and most powerful crossover SUV the automaker produces, but it is also one of the first crossover SUVs to hit the market. These vehicles have become incredibly popular for being adaptable for quickly changing situations, powerful enough to do some light towing and efficient enough for being suitable for everyday commuting. So, how much cargo space does the 2020 Toyota Highlander have? The 2020 Highlander has finally arrived at the Serra Toyota showroom. Our team took out their tape measures to get a look at what this ground-breaking vehicle has to offer.  (more…)

Get a look at the rest of the Toyota display at the 2020 Chicago Auto Show

Monday, February 24th, 2020
A photo of the tailgate on the 2021 Toyota Tacoma Trail.

New Toyota Vehicles at the 2020 Chicago Auto Show 

Did you enjoy our blogs about what our far-flung correspondent was able to send back from The Windy City? There are some photos of the new Toyota vehicles at the 2020 Chicago Auto Show that didn’t get picked by our staff to share on our blog the first time around. We thought that some of you would like to take a look at some of these other angles to get you as excited about these vehicles as we are. Of the new batch of photos you’ll see below, one of the models we’re really ready to see is the 2021 Toyota RAV4 Prime. This plug-in hybrid crossover SUV will be able to travel a fair distance without using a single drop of gasoline. If you’d like to learn more about any of these vehicles make an appointment with one of our product experts today.  (more…)

Toyota keeps things fresh for the 2021 GR Supra family

Tuesday, February 18th, 2020
A front right quarter photo of the 2021 Toyota GR Supra 2.0 on a race track.

New Performance Specs for the 2021 Toyota GR Supra 

The Toyota Supra is among the most exciting vehicles the automaker has produced for quite a while. The new performance specs for the 2021 Toyota GR Supra will open up a new chapter for the sports coupe that will help the high-performing vehicle appeal to more buyers. When the 2021 model beings to arrive at dealerships like Serra Toyota in Birmingham, it will feature a new lightweight version with a smaller but still powerful engine as well as a new limited run special edition package that will pay homage to the automaker’s racing history. Additionally, the 2021 Toyota GR Supra is getting a performance boost at its top levels. Let’s take a look at what we can expect to see.  (more…)

Toyota offers early peek at some 2021 models outfitted with special equipment

Friday, February 7th, 2020
A photo of the three Trail Special Editions parked in a swamp.

Which Toyota models have the new Trail Special Editions? 

Toyota took to the biggest stage available at the annual Chicago Auto Show to wow those in attendance with some special additions to a few of its most capable models that will be available later this year. So, which Toyota models have the new Trail Special Editions? Our manufacturing partner, Toyota, will be giving the 2021 versions of the Tacoma, Tundra and 4Runner the Trail Special Edition treatment. Each vehicle will have some different gear, but the entire Trail Special Edition lineup will focus on adding additional storage and convenience for drivers and passengers. Let’s take a closer look at what Serra Toyota customers can expect to see when these vehicles arrive.  (more…)

Toyota Introduces AWD Camry and Avalon Models to North America

Wednesday, November 13th, 2019
Blue 2020 Toyota Camry AWD in snow

All-Wheel-Drive Toyota Camry and Avalon Coming Soon

Sedan-loving drivers have been waiting for an all-wheel-drive option for the Toyota Avalon and have been wishing for an AWD comeback for the Toyota Camry. Luckily for drivers throughout North America, Toyota has developed a new all-wheel-drive option for both the Camry and Avalon. Keep reading for all the details we have about the AWD Toyota Camry and Avalon that are coming soon. (more…)

Toyota Releases Details on 2021 Toyota Mirai Concept

Tuesday, October 15th, 2019
Side view of blue 2021 Toyota Mirai

2021 Toyota Mirai Sedan Concept Specs and Design

Toyota has released details on a new Toyota Mirai concept that is based around a premium rear-wheel-drive platform. With enhanced performance and an upgraded FCEV powertrain, this Toyota model is expected to be a knockout. Learn more about the second-generation 2021 Toyota Mirai sedan concept specs and design below. (more…)

Redesigned Exterior, New Colors, and More in 2020 Toyota C-HR

Wednesday, October 2nd, 2019
Side view of red 2020 Toyota C-HR

Updated Design, Tech in 2020 Toyota C-HR

The sporty and fun-to-drive Toyota C-HR is back for the 2020 model year and is hitting the streets with some exciting new features. With updated design elements and tech features, the 2020 Toyota C-HR is a knockout. Check out what updates the C-HR is bringing with it in this guide from Serra Toyota. (more…)

What will the 2020 Toyota Highlander look like?

Wednesday, April 10th, 2019
2020 Toyota Highlander exterior side profile

The 2020 Toyota Highlander is almost here. Set to debut at the New York International Auto Show later this month, Toyota celebrated the newly redesigned SUV by partnering with artist Michael Murphy to create a 3D illusion of the SUV’s new exterior design. The art installation is handmade and made up of 200 individual pieces that have been suspended together to create the overall effect. Videos of the artistic rendering will also be projected on to buildings in New York ahead of the SUV’s launch at the auto show. See a teaser video of the 2020 Toyota Highlander art illusion below. (more…)

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