Birmingham’s Oldest Family Owned Toyota Dealership in Birmingham, AL – 30 Years and Growing!

Archive for the ‘Uncategorized’ Category

Toyota blows the doors off of the Chicago Auto Show

Thursday, February 13th, 2020
A photo of the Nightshade display at the Chicago Auto Show.

What do the new 2021 Toyota Nightshade Editions look like?

Toyota is always innovating and keeping its customers interested in what arrives at dealerships like Serra Toyota in Birmingham. In the last couple years, the Nightshade Editions of several popular models have really put an original spin on some great vehicles. So, what do the new 2021 Toyota Nightshade Editions look like? The automaker used its prominent position at the annual Chicago Auto Show to give potential buyers a taste at what they can expect to see when these vehicles are finally delivered to our showroom. We were lucky enough to have a far-flung correspondent visit the Windy City this year to get an early look at these new models. Let’s see what they found. (more…)

What are the interior features of the 2018 Toyota Corolla iM?

Thursday, November 30th, 2017
2018 Toyota Corolla iM cargo space as shown with fifth door open

2018 Toyota Corolla iM cargo space

There’s a lot to learn about the 2018 Toyota Corolla iM, and many people are beginning their research with the interior, in an effort to know this car inside and out. So, what is the 2018 Toyota Corolla iM cargo space, and what are some interior features for it? (more…)

The History of Toyota’s 60-Year-Long Run in the United States

Friday, November 10th, 2017

How Long Have Toyota Vehicles Been Available for in the US?

Though somewhat hard to believe, 2017 marks exactly 60 years that Toyota vehicles have been available in the U.S. market. The company reached the milestone on October 31 of this year, which is the same day that they first opened up shop in Hollywood, way back in 1957. Reaching that 60-year mark has come with its share of ups and downs, and to give you a better idea of the rise of Toyota in America, we thought that we would provide you with a closer look at where the brand started and how it got to where it is now. (more…)

Toyota AI Ventures Helps Develop New Car Tech

Thursday, July 27th, 2017

At Serra Toyota, we know that technology has become increasingly important to drivers in the Gardendale, AL area. You’re not just looking for a vehicle that’s dependable. You want the latest, most useful in-car technology and innovative safety features that give you peace of mind. That’s why it’s no surprise that the Toyota brand has focused so much on offering new technological advances in each new model year. Now it’s launched Toyota AI Ventures, an initiative that will help drive the development of new and advanced tech. (more…)

What Standard Features come with the 2018 Toyota C-HR XLE Premium?

Wednesday, June 21st, 2017
2018 Toyota C-HR XLE Premium Convenience and Safety Technology

2018 Toyota C-HR XLE Premium Convenience and Safety Technology

The C-HR XLE Premium is the second trim level of the C-HR subcompact crossover. It has new technology built in for optimum performance. The new 2018 Toyota C-HR XLE Premium has convenience and safety technology for every condition.   (more…)

Self-Driving Car Technology from Toyota and Nvidia

Wednesday, May 17th, 2017

At Serra Toyota, we’re always excited to hear about the newest technological advances coming from the Toyota brand. Whether it’s the latest in-car technology or amazing safety features that can give you peace of mind on the road, we know that something impressive is always in the works. One big change coming to the automotive industry in the next few years will be self-driving technology. So we’re not surprised that Toyota just made a deal that could help it become a leader in that space. (more…)

How do I Spring Clean my Vehicle?

Monday, March 20th, 2017
How to Spring Clean your Car and Practice Preventative Maintenance

How to Spring Clean your Car and Practice Preventative Maintenance

Today is officially spring! That means that we’re ready for our spring cleaning. This includes your vehicle. The changing of the season is a great time to deep clean your vehicle and get your routine service appointments made. Find out how to spring clean your car and practice preventative maintenance here!


The Dependable Toyota Camry

Wednesday, February 22nd, 2017

Here at Serra Toyota of Birmingham, we pride ourselves on selling reliable, safe Toyota vehicles. We know that, no matter what they’re searching for in a car, drivers need something dependable. Our customers don’t just want something that works well right now. They want a vehicle that will serve them well for years to come. That’s why we’re so proud to see that the Toyota Camry took home top honors in the most recent J.D. Power and Associates Vehicle Dependability Study.


The New Toyota Tundra and Toyota Sequoia Unveiled

Thursday, February 16th, 2017

Here at Serra Toyota of Birmingham, we don’t just sell reliable sedans. We also offer tough trucks like the Toyota Tundra and capable SUVs like the Toyota Sequoia. Thanks to the Chicago Auto Show, we now know that these capable vehicles are getting some great upgrades, including TRD Sport Gear, for the 2018 model year. If you thought these models were impressive before, just you wait.


Tire Education at Serra Toyota of Birmingham

Friday, February 10th, 2017

Toyota cars are known for their dependability, but that doesn’t mean that you can ignore maintenance or stop checking in on crucial components. One of the most important parts to maintain on your vehicle is your tire tread. That’s why we offer a fully staffed tire facility at our Toyota service center in Birmingham, AL. We’re here to help you with any problems you may come across and any of your routine maintenance needs.


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