Serra Toyota Community Involvement


Serra Toyota in Birmingham, Alabama isn’t just a dealership, it is a part of the community. It helps provide vehicles for local drivers, but it is more than just a place that sells cars. We work hard to be a respected and helpful addition to the city. Our various dealerships work together to help the community through donations and event participation. Without Serra Toyota's community involvement, we would be just another dealership trying to make money without caring for the community that supports them. We have a very strong and successful relationship with the Birmingham community.

Three Hots and a Cot

One major event that Serra Toyota helped with was the Three Hots & A Cot event. “Three Hots and a Cot” is a military term that refers to three meals and a bed. Three Hots and a Cot is an organization in Birmingham that provides services for homeless veterans. This organization is not a homeless shelter, but a gateway to independence. They house 30 men and women each night and provide over 1,200 trips to the VA hospital, over 10,000 nights for shelter and 29,565 meals for the veterans. Serra Toyota joined the cause in their event in January 2014. They donated a Toyota Sienna that was filled with supplies needed to run the house.

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JDRF (Juvenile Diabetes Research Foundation)

Serra Toyota is partnered up with JDRF. They will be participating in the Sneaker Campaign and a Facebook Charity Campaign in support of the JDRF walk/gala. The JDRF’s mission is to find a cure for type 1 diabetes and its complication through the support of research.

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Serra Toyota Helps Birmingham Community

Scion tC Giveaway

Another event that Serra Toyota participates in, is a Scion tC giveaway. This event is held to honor the memory of Christina Heichelbech, who was killed in the tornadoes that devastated the Birmingham area in January 2012. She had an exceptional academic record which had earned her a full tuition scholarship Auburn University. Serra Toyota has created this event to be able to award a local senior with academic excellence a new car. This year is the third consecutive year that Serra Toyota has given away a Scion tC to a local high school senior.

Crooning for Critters

Serra Automotive sponsors Crooning for Critters where Birmingham professionals sing on behalf of homeless animals. The donations go for the benefit and general welfare of animals and organizations dedicated to the care of animals.

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Boys and Girls Club of Central Alabama

Serra Toyota has been a long time supporter of the Boys and Girls Club of Central Alabama. The Boys and Girls Club helps provide facilities, programs and leadership to encourage all youth to develop and achieve their maximum potential.

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Prison Valley High School Football Program

Serra Toyota helps sponsor the Prison Valley High School Football Program, they even have their logo on the football field.

Lovelady Center

Serra Toyota collected toys for the Lovelady Center, an organization that keeps women out of prison and keeps women from re-entering prison. The center provides tools that help women enter society as productive and established individuals.

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Sugar Plum Toy Shop

Serra Toyota has collected toys for the Sugar Plum Toy Shop, an organization that collects toys for families who have to spend the holidays at the hospital. More than 500 kids benefit from the Sugar Plum Toy Shop annually.

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Fultondale High School 2015 Soccer Season

Serra is a proud to be a corporate sponsor of the Fultondale High School 2015 Soccer Season.


Springville High School

Serra Toyota helped with the Tiger Band Refurbishing Project.

Grace House Ministries

Serra Toyota has been a long time supporter of the Grace House Ministries. This organization is a residential, group home facility that serves girls ages 6-21. They help provide the necessary tools to break the cycle of abuse through faith and education.

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Visit Serra Toyota in Birmingham AL!

These are additional charitable contributions we’ve made so far in 2015:

  • BADA Charity Auction
  • Camp Seale Harris - Sugar Falls Day Camp Donation
  • Center Point Elementary School - Adopt a Student Donation
  • Huffman High School - National HOSA Competition Donation
  • Huffman High School – help fund tutoring incentives
  • JDRF Facebook “Like” Campaign
  • JDRF Sneaker Campaign – May through July – for every new and pre owned vehicle sold Serra Toyota will donate $5
  • Vestavia Hills Schools Donation
  • Vestavia Lacrosse Organization
  • Trussville Girls Softball Association
  • COTA – Childrens Organ Transplant Association

Serra Toyota has a long history of supporting local community events and organizations. We are thankful that we are able to share our time and resources with all of these worthy causes. If you are interested in helping us support others, call or visit Serra Toyota today! We often open up our events to the public so they can also participate. We are here for the community to provide much need support as well as vehicles for local drivers. If you are in need of a new vehicle or you need to make a service appointment, come to Serra Toyota! We aren’t just a building, we’re an organization that is proud to be a member of the Birmingham community.