Serra Toyota Community Involvement


Serra Toyota in Birmingham, Alabama isn’t just a dealership, it is a part of the community. It helps provide vehicles for local drivers, but it is more than just a place that sells cars. We work hard to be a respected and helpful addition to the city. Our various dealerships work together to help the community through donations and event participation. Without Serra Toyota's community involvement, we would be just another dealership trying to make money without caring for the community that supports them. We have a very strong and successful relationship with the Birmingham community.

We make contributions to give back to the communities in which we operate. Estimated total from 2014 - 2017: $330,109.

We Support Our Community

We Support Our Community

Ronald McDonald House

Tricia Weems, a customer of Serra Toyota, puts together Easter Baskets for the children of the Ronald McDonald House every year. For the second year in a row, Serra Toyota purchased toys and donated them to Ms. Weems to help her build the baskets.

Alabama Make-A-Wish Trailblaze Challenge

Alabama Make-A-Wish Foundation hosts a “Trailblaze Challenge”, inviting members of the community to hike 26.3 miles and reflect on the journey Alabama Make-A-Wish kids go through. Their goal is to bring people together to build a community of support around the families who are a part of Make-A-Wish. In 2018, Serra Toyota proudly donated $500 to show their support.

Camp Seale Harris

Serra Toyota recognizes the impact that Camp Seale Harris has on our community with providing a medically supervised, fun camp experience for thousands of youth with diabetes. This year, we received a thank you letter from our friends at Camp Seale Harris.

“Your support of children living with diabetes in the Birmingham area is well known. Thank you for supporting Alabama’s only diabetes camp and year-round community support for children! With support like Serra Toyota’s, we are able to continue to serve every child with diabetes, regardless of family financial need.”

Three Hots and a Cot

As a part of Toyota’s 100 Cars for Good Program, Serra Toyota helped with was the Three Hots & A Cot event. “Three Hots and a Cot” is a military term that refers to three meals and a bed. Three Hots and a Cot is an organization in Birmingham that provides services for homeless veterans. This organization is not a homeless shelter, but a gateway to independence. They house 30 men and women each night and provide over 1,200 trips to the VA hospital, over 10,000 nights for shelter and 29,565 meals for the veterans. Serra Toyota joined the cause in their event in January 2014. They donated a Toyota Sienna that was filled with supplies needed to run the house as well as a $2,000 donation to help this charity.

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Welcome to Serra Toyota in Birmingham AL

JDRF (Juvenile Diabetes Research Foundation)

Serra Toyota of Birmingham and JDRF Alabama teamed up for a May, June & July Sneaker Campaign. Serra Toyota would donate $5 for every new AND pre-owned vehicle sold. Over the course of the three months Serra Toyota sold 1,086 units! General Sales Manager John McDonald presented JDRF rep Anna Rambo with a check in the amount of $5,430! Serra Toyota is thrilled to donate to the JDRF. Juvenile Diabetes Research Foundation is the global leading organization focused on type 1 diabetes (T1D) research. The mission of JDRF is to find a cure for diabetes and its complications through the support of research. JDRF funds more diabetes research than any other non-governmental health agency in the world. Since its inception more than 40 years ago, JDRF has awarded more than $1.6 billion to type 1 diabetes research. In a typical year nearly 85% of every dollar raised goes directly to diabetes research and education.

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Rory Stuffed Animal Drive

From December 4th - December 9th for each unit sold, Serra Toyota and Serra Mazda donated $22 to purchase a Rory stuffed animal. We were able to purchase 70 Rory stuffed animals that will be donated to Children’s Hospital in the coming days.



Serra Toyota Helps Birmingham Community

First Responders Lunch

Serra Toyota hosts an Annual First Responders Lunch to celebrate the men and women who work so hard for our community. For the 2018 lunch, we hosted over 100 guests. This lunch included catering by Dreamland BBQ and a raffle for the participants with prizes like a Smart LED TV, Yeti Roadie Cooler, and $50 Gift Cards. The invitation was extended to all First Responders and their immediate families.

Welcome to Serra Toyota in Birmingham AL

New Car Giveaway

The New Car Giveaway is held to honor the memory of Christina Heichelbech who was killed in the tornadoes that devastated the Birmingham area in January of 2012. As a result of her exceptional academic record, she had already earned a full tuition scholarship to study at Auburn University. Serra Toyota wanted to preserve her vision by being able to recognize a local senior with academic excellence by giving them a chance to win a new car. This is the sixth year that Serra Toyota has given away a vehicle to a local high school senior. We had 88 seniors qualify this year with perfect attendance and excellent grades. Our 2018 winner was Logan Massey from Clay-Chalkville High School. Our seniors and their families enjoyed a photo booth from Birmingham Photobooths, delicious snacks from The Happy Catering Company, and a DJ!

Welcome to Serra Toyota in Birmingham AL

Croonin' for Critters

Serra Toyota sponsors Crooning for Critters where Birmingham professionals sing on behalf of homeless animals. The donations go for the benefit and general welfare of animals and organizations dedicated to the care of animals. Serra Toyota has sponsored this charity for 6 years. In 2016, 2017, and 2018, our very own Customer Relations Manager Meghan Barnes and her singing partner Katie Cox were crowned Critter Idols.

Boys and Girls Club of Central Alabama

Serra Toyota has been a longtime supporter of the Boys and Girls Club of Central Alabama. The Boys and Girls Club helps provide facilities, programs and leadership to encourage all youth to develop and achieve their maximum potential. Steve Serra (a lifetime board member) and Serra Toyota have been supporters of the Boys and Girls Club of Central Alabama for many years. Serra Toyota was honored to celebrate CEO Thomas "Coach" Cleckler. Coach will be retiring after 38 years of dedicated service. Serra Toyota presented Coach with a check in the amount of $10,000. Steve Serra has also promised a commitment of $50,000 over the next 5 years to the Boys & Girls Club of Central Alabama in honor of CEO Mr. Tom "Coach" Clecker. It is a privilege to help out such a wonderful local cause.

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Welcome to Serra Toyota in Birmingham AL

Pinson Valley High School Football Program

Serra Toyota helps sponsor the Pinson Valley High School Football Program, they even have their logo on the football field.  The 2017 football season marks the 5th year Serra Toyota has been a Corporate sponsor.

Welcome to Serra Toyota in Birmingham AL

Lovelady Center

Annually, Serra Toyota has collected toys for the Lovelady Center, an organization that keeps women out of prison and keeps women from re-entering prison. The center provides tools that help women enter society as productive and established individuals. In 2016 Serra Toyota purchased over $1600 worth of toys that were divided evenly among Sugar Plum Shop and Lovelady Center. Serra Toyota would also like to thank Target Trussville for offering a “buy one, get 1 ½ off” for every toy we purchased.

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Welcome to Serra Toyota in Birmingham AL

Sugar Plum Toy Shop

Serra Toyota has collected toys for the Sugar Plum Toy Shop, an organization that collects toys for families who have to spend the holidays at the hospital. More than 500 kids benefit from the Sugar Plum Toy Shop annually. In 2016 Serra Toyota purchased over $1600 worth of toys that were divided evenly among Sugar Plum Shop and Lovelady Center. Serra Toyota would also like to thank Target Trussville for offering a “buy one, get 1 ½ off” for every toy we purchased.

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Welcome to Serra Toyota in Birmingham AL

Grace House Ministries

Serra Toyota has been a longtime supporter of the Grace House Ministries. This organization is a residential, group home facility that serves girls ages 6-21. They help provide the necessary tools to break the cycle of abuse through faith and education.

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Additional charitable contributions that we’ve made

  • SCALNC – Spring Fling April 21, 2018
  • Rudd Middle School Cheerleaders
  • Moody Elementary
  • BADA Charity Auction
  • Center Point Elementary School - Adopt a Student Donation
  • Huffman High School - National HOSA Competition Donation
  • Huffman High School – help fund tutoring incentives
  • JDRF Facebook “Like” Campaign
  • JDRF Sneaker Campaign – May through July – for every new and pre owned vehicle sold Serra Toyota will donate $5
  • Vestavia Hills Schools Donation
  • Vestavia Lacrosse Organization
  • Trussville Girls Softball Association
  • COTA – Childrens Organ Transplant Association
  • Hill Crest Behavioral Health Services

Serra Toyota has a long history of supporting local community events and organizations. We are thankful that we are able to share our time and resources with all of these worthy causes. If you are interested in helping us support others, call or visit Serra Toyota today! We often open up our events to the public so they can also participate. We are here for the community to provide much need support as well as vehicles for local drivers. If you are in need of a new vehicle or you need to make a service appointment, come to Serra Toyota! We aren’t just a building, we’re an organization that is proud to be a member of the Birmingham community.

City of Centerpoint

Back to School Rally - Serra Toyota Birmingham was PROUD to donate $1,000 to the City of Center Point to help fund a Back to School Rally for the children of Center Point. The city of Center Point gives away book bags filled with school supplies for families that struggle to provide the essential items needed for their children.

City of Centerpoint

Annual Charity Golf Tournament

Serra Toyota Birmingham is pleased to donate to the Annual Charity Golf Tournament hosted by the Birmingham NAPA AutoCare Centers. All proceeds will go to help fund local charities.

Charity Golf

Moody Junior Highschool JV Soccer Team

Serra Toyota Birmingham is proud to be an Assist Level Sponsor for the Moody Junior High School JV Soccer Team.

JV Soccer

Miss Pre-Teen United States National Competition

Serra Toyota Birmingham is proud to sponsor Zena Terry - 2018 Miss Pre-Teen Alabama who will compete against delegates all over the country to become the next Miss Pre-Teen United States.

Miss Pre-Teen

Huffman 9U Allstar Baseball Team

Serra Toyota Birmingham is pleased to sponsor the Huffman 9U Allstar Baseball Team! Help us cheer on the team as they play in tournaments leading up to the World Series next month in Mississippi.

Huffman 9U Allstar Baseball

Serra Toyota Donates to Boys & Girls Club

Serra Toyota of the Steve Serra Auto Group announced they have promised to donate $50,000 to the Boys and Girls Club from 2017-2021. Thanks to Toyota’s ‘Dealer Match’ program that amount will double to $100,000 in total. Steve Serra signed the second of 5 payments of $10,000 on Monday, November 26th, 2018.

This contribution is not the automotive group’s first contribution to better its community. In fact, over the years it has been a top priority for them. Serra Toyota gives away a brand new vehicle to a local student with perfect attendance each year, as well as $100 gift cards to many additional students. In the past six years, the group has given over $400,000 in gifts from their perfect attendance car giveaway. They’ve also given to charities like Ronald McDonald House, Alabama Make-A-Wish Foundation, and many others.

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