Military Rebate Program

For everything you give, we want to give something back.

Inspired by your courage and commitment, we are offering an up to $2,000 rebate to eligible U.S. military personnel. This rebate can be used toward any new Toyota vehicle purchased or leased through your dealer and SETF.

Because the sacrifices don’t stop at the front lines we are also extending our Military Rebate offer to household members of eligible U.S. military personnel, including Gold Star families.

The Military Rebate offer is available to:


  • U.S. military personnel (active-duty and inactive reserve)
  • Household members of eligible U.S. military personnel (including Gold Star families)
  • U.S. military retirees (within 1 year of retirement)
  • U.S. military veterans (within 1 year of discharge)

To take advantage of the rebate, you must:


  • Provide verifiable proof of military status or active service at the time of purchase/lease
    • Leave and Earning Statement OR
    • Military ID card OR
    • DD Form 214, Certificate of Release or Discharge from Active Duty
  • Receive a qualifying salary
  • Receive credit approval by Toyota Financial Services through a Toyota dealer

*Must be used as a down payment or as a cap cost reduction on a lease through Southeast Toyota Finance (SETF). Eligible Customers: Active duty, Inactive Reserve, Military retiree, honorably discharged veteran, or household/family members living with qualified military personnel. Ver ifiable proof of military status, proof of active service, or inactive Reserve status is required at time of purchase/lease. Cannot be combined with other Serra Toyota Heroes offers. Offer in lieu of all other incentives & rebates. Offer ends 10/2/17. **Serra Toyota will double your Toyota Military Rebate, a gift of $2,000, for a total of $3,000 towards any new Toyota Truck or SUV purchase/lease in the form of a down payment. Or, Serra Toyota will match your Toyota Military Rebate, a gift of $1,000, for a total of $2,000 towards any new Toyota Car/Sedan purchase. Must provide verifiable proof of military status, proof of active service, or inactive Reserve status. All offers exclude tax, tag, title and dealer fee of $599. Cannot be combined with other Serra Toyota Heroes offers. Offer in lieu of all other incentives & rebates. See dealer for details.

Copyright 2017 Toyota Financial Services. All rights reserved. Toyota Financial Services is a service mark of Toyota Motor Corporation (TMCC).

Questions?
Please speak with our trade advisor for more information.