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New 2020 Toyota Prius Prime in Birmingham, AL

Starting at $27,750 1

Discover a freedom that takes you farther. As the most efficient Toyota hybrid yet, Prius Prime is ready to maximize every drive — whether you’re running around town or taking it beyond city limits. Keep your adventures going by taking advantage of an EV Mode23 driving range that has up to an EPA-estimated 25 miles. Charge it whenever you can, or don’t. When the charge runs low, Prius Prime will continue to run as an efficient hybrid and still have an EPA-estimated 54 mpg combined.48 Uniquely designed with intelligent tech, premium materials, thoughtful engineering and room for five, Prius Prime is ready to help you go to new places.

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1 MSRP excludes the Deliver, Processing, and Handling Fee of $955 for Cars (86, Avalon, Avalon HV, Camry, Camry HV, Corolla, Corolla HV, Corolla HB, Mirai, Prius, Prius Prime, Supra, Yaris HB, Yaris Sedan), $1,120 for Small/Medium Trucks, SUVs and Van (4Runner, C-HR, Highlander, Highlander HV, RAV4, RAV4 HV, Sienna, Tacoma), $1,325 for Large SUVs (Land Cruiser, Sequoia), and $1,595 for Large Truck (Tundra). Excludes taxes, license, title and available or regionally required equipment. The Delivery, Processing and Handling Fee in AL, AR, FL, GA, LA, MS, NC, OK, SC, and TX will be higher. The published prices do not apply to Puerto Rico and the U.S. Virgin Islands. Actual dealer price will vary.

Available Trims

2020 LE
1.8L, Continuously Variable Automatic -inc: Electronically Controlled (ECVT)
$27,750 MSRP 1
54/133 MPG 2
2020 XLE
1.8L, Continuously Variable Automatic -inc: Electronically Controlled (ECVT)
$29,650 MSRP 1
54/133 MPG 2
2020 Limited
1.8L, Continuously Variable Automatic -inc: Electronically Controlled (ECVT)
$33,650 MSRP 1
54/133 MPG 2
1 MSRP excludes the Deliver, Processing, and Handling Fee of $955 for Cars (86, Avalon, Avalon HV, Camry, Camry HV, Corolla, Corolla HV, Corolla HB, Mirai, Prius, Prius Prime, Supra, Yaris HB, Yaris Sedan), $1,120 for Small/Medium Trucks, SUVs and Van (4Runner, C-HR, Highlander, Highlander HV, RAV4, RAV4 HV, Sienna, Tacoma), $1,325 for Large SUVs (Land Cruiser, Sequoia), and $1,595 for Large Truck (Tundra). Excludes taxes, license, title and available or regionally required equipment. The Delivery, Processing and Handling Fee in AL, AR, FL, GA, LA, MS, NC, OK, SC, and TX will be higher. The published prices do not apply to Puerto Rico and the U.S. Virgin Islands. Actual dealer price will vary.
2 2020 Prius Prime EPA-estimated 55 city/53 hwy/54 combined mpg. Actual mpg will vary based on driving habits, weather, temperature and road/traffic conditions. For more information on mpg, please see