2018 PRESIDENT'S AWARD WINNER 

SERRA TOYOTA OF BIRMINGHAM wins the Prestigious Toyota President’s Award for the 18th time!

Toyota Motor Sales, USA has once again named Serra Toyota of Birmingham the President’s Award winner for the eighth year in a row, making this the 18th time they have received Toyota’s highest honor. This is quite an achievement considering the number of categories in which a dealership must excel on a regular basis. These involve sales satisfaction, service satisfaction, market share attainment, vehicle delivery excellence and employee training certification. The biggest reward though is for Serra Toyota of Birmingham’s customers, because it means they are getting the finest service possible from a nationally recognized dealership. This honor took a focused effort from every employee across every department. Congratulations and keep up the great work, number 19 is just around the corner!  Serra Toyota of Birmingham previously received this prestigous award in the following years:
1994, 1995, 1996, 1998, 2001, 2002, 2003, 2006, 2007, 2008, 2011, 2012, 2013, 2014, 2015, 2016, 2017, and 2018!