Birmingham’s Oldest Family Owned Toyota Dealership in Birmingham, AL – 30 Years and Growing!

Why Serra

  • Peace of Mind Down the Road
  • Unlimited Time
  • Unlimited Miles
  • Included on all new Toyotas, Scions and select pre-owned vehicles.
  • Limited, non-Factory Warranty. Good at participating dealerships.
  • In 29 Minutes or Less Get...
  • Our lowest price and payment
  • The best value for your trade, even if you don’t buy from us!
  • Guaranteed customer satisfaction
  • In Less Than 5 Minutes...
  • Get top dollar for your vehicle Estimate for trade-in or sell
  • We make your experience easier, faster, BETTER
  • Security
  • VIN Number laser etched (on select windows) making it virtually impossible to alter
  • Convenience
  • Rental cars assistance
  • Protection
  • Exterior paint sealing
  • Interior protector
  • Free Popcorn!
  • Bring in your Furry Friend! We have Dog Treats and Drinking Bowls.


Proud winner of the 2019 Toyota President’s Award for the 18th year.

Awarded to the best Toyota dealerships in the country.

Set Elite Dealer

Awarded to dealerships that hit 60% of Annual $ of Obj, 20% SCR Score, and 20% Sales Retention Score



It’s pretty simple. When you combine everything that Serra Toyota provides its customers, it’s easy to see why customers keep coming back. Peace of mind with our Lifetime Warranty, guaranteed customer satisfaction with the Serra Signature, and 24-hour road side assistance with ToyotaCare. If you’re still apprehensive, we strongly encourage you to check out what our satisfied customers have to say. See what others have to say on, Dealer Rater, Google, and or check out the testimonials on our website.

Voted by YOU as the Dealer of the Year for Toyota in Alabama.

Thanks You!

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All tax, title and vehicle registration fees are additional. See dealer for complete details.