Disclaimers

Why Serra

Unlimited Time Unlimited Miles Included on all new Toyotas, Scions and select pre-owned vehicles. Limited, non-Factory Warranty. Good at participating dealerships.
In 29 Minutes or Less Get... Our lowest price and payment The best value for your trade, even if you don’t buy from us! Guaranteed customer satisfaction
In Less Than 5 Minutes... Get top dollar for your vehicle Estimate for trade-in or sell We make your experience easier, faster, BETTER
We Support Our Community At Serra, we’re not just a dealership... we’re an active part of your community.
Car Washes & Shuttle Service During any service appointment
We can help! No Problem. No minimum score necessary No previous car credit required Get pre-approved in seconds
We Will Meet or Beat Any competitor’s advertised service offers.
For Everything You Do For Us • Teachers • Healthcare Workers • Firefighters • Military • First Responders • Law Enforcement
Security VIN Number laser etched (on select windows) making it virtually impossible to alter Convenience Rental cars assistance Protection Exterior paint sealing Interior protector
2-Year-No Cost Maintenance Plan 24-Hour Road Side Assistance Emergency Fuel Delivery Lock-Out Protection Towing
See What Our Satisfied Customers Have To Say Google Plus Dealer Rater Cars.com Edmunds.com
Bring in your Furry Friend! We have Dog Treats and Drinking Bowls.
Free Popcorn!

WHY BUY FROM SERRA TOYOTA

It’s pretty simple. When you combine everything that Serra Toyota provides its customers, it’s easy to see why customers keep coming back. Peace of mind with our Lifetime Warranty, guaranteed customer satisfaction with the Serra Signature, and 24-hour road side assistance with ToyotaCare. If you’re still apprehensive, we strongly encourage you to check out what our satisfied customers have to say. See what others have to say on Cars.comDealer RaterGoogle, and Edmunds.com or check out the testimonials on our website.

President Award 2019

PRESIDENT’S AWARD

Proud winner of the 2019 Toyota President’s Award for the 18th year.

Awarded to the best Toyota dealerships in the country.

SET ELITE DEALER

Awarded to dealerships that hit 60% of Annual $ of Obj, 20% SCR Score, and 20% Sales Retention Score

Voted by YOU as the Dealer of the Year for Toyota in Alabama.

Thank You!

START THE PROCESS TODAY, CLICK BELOW TO VIEW OUR INVENTORY!