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Begin your finance application online
Whether you’re looking to buy or lease, you’ll find our competitive finance packages as meticulously handcrafted as the cars themselves.
Unleash Confidence on the Road
Experience the affordability and value of a Certified Pre-Owned Toyota today and embark on a journey filled with comfort, style, and trust.
THE 2026 CAMRYS ARE HERE
Alabamaās #1 Camry Dealer
Experience the all-hybrid 2026 Camry at the number one Camry dealer in Alabama. With up to 51 MPG combined and available AWD, these models offer the perfect balance of efficiency and performance. Take advantage of 0% financing, 90 days until your first payment, and Tier 1 benefits for all buyers.* We are offering top dollar for your trade to help you get behind the wheel today.
Serra Toyota: Your Birmingham Toyota Dealer
Welcome to Serra Toyota where we can take care of all your car needs. We’re proud to serve our customers in Birmingham, Trussville, Hoover, and all around Alabama with the best selection of brand-new Toyota models and quality pre-owned vehicles. We’ll help you find what you’re looking for with no pressure and exceptional customer service.
We Give You More
We know that you can shop for a new or used vehicle from anywhere, but we want to be your hometown dealer. That’s why we go the extra mile to serve every customer like they’re our only customer. We provide Steve Serra’s Lifetime Warranty for all new and used vehicles. Some of our services are valued at over $284. Total value is $1450 at a zero cost to you.
We provide other services to make caring for your vehicle easier. We provide you with a new courtesy vehicle and brand-new rental cars when you need wheels. You can count on us for on-time pick-up and drop-off services if you’re too busy to come to the dealership. If you prefer to bring your vehicle and wait for it, we even provide a free lunch while we service your vehicle.
Our Reviews
Poor when it comes to their referral program when you refer someone who purchases a vehicle the length of time takes extremely long to receive also lack of communication from the salesperson and management to ensure prompt payment i've still have'nt received my payment and it's been since April i would not refer anyone to their because of reason
Marie Kramer was an absolute angel! She helped my daughter purchase her first car without any hassle!
Marie was super helpful and helped me find the car for me!
Beh Doli is the best in the business
Worked hard to get the deal done to fit our needs did not give up on us
This young man was professional and courteous and helpful with any questions I asked him
Great Service with Marie and I received more than what I was looking for. Thank you.
Marie-Anne was of great help and awesome service.
Great experience with Marie
Where should I start, Wesley is a honest man and treats you right really makes you feel comfortable. He honestly made life way easier for me and looking for a car. I can say I was stress free!
If you're shopping for a car, ask for Wesley Byars at Serra Toyota, hands down the best car buying experience I've ever had. From the moment I walked onto the lot, Wesley was friendly, knowledgeable, and patient, which made all the difference. He took the time to understand exactly what I was looking for and matched me with the perfect vehicle for my needs and budget. Wesley was patient with all my questions, walked me through every feature of the car, and made the financing and paperwork process quick and painless. There was no pressure, no gimmicks, just honest, straightforward help from someone who genuinely cares about getting customers into the right car. Wesley's product knowledge is excellent, and his communication throughout the entire process was top notch. He followed up promptly, answered every question I had, and made sure I felt confident and excited about my purchase before I ever signed anything. If you're looking to buy a Toyota, do yourself a favor and go see Wesley Byars at Serra Toyota. Ask for him by name, you won't be disappointed. This is what great customer service looks like, and it's why I'll be a returning customer for years to come.
Wes Byars helped me out so much, it was very much appreciated! Thanks Wes!
Ashley was super helpful during my new purchase. She made sure I was updated on all of the details. If I buy a new vehicle I would like to work with her again. If you wonāt a great experience on your next vehicle at Sarah Toyota Ashley will take care of you!!
Serra Toyota is Awesome, Ashley and everyone there is great and super helpful!!!
Purchasing Your Vehicle
We know that buying a vehicle is a big decision. We want to help by allowing you to get pre-qualified even before you come in, so you know what price range you’re looking it. We provide various rebate programs, such as the Military Rebate or College Graduate Program. We’ll help you decide if buying or leasing is better for your needs.
You can use our online tools to help with your decision making. The payment calculator allows you to estimate your monthly payments. Find out how much your current vehicle is worth to see if you want to use it as a down payment.
More Support
Check out our new and used vehicle specials to see which models we’re highlighting with more discounts and incentives. You can also look at the service specials to find more ways to save. These specials change often, so check back anytime you need a vehicle or service for your vehicle. Our friendly, knowledgeable team is here to help you and answer your questions. We’ll talk to you about financing or show you the latest tech on these models. You can also read our model research pages to find out more about the model you want.
Once you have an idea about what you’re looking for, come in and see our showroom for an up-close look. You can take the vehicle for a test drive to see how it handles and what is included. Our sales team will show you what options, packages, and accessories can be added to allow you to make it truly yours. We take the time to sit down with you and make sure you’re getting a vehicle you’ll enjoy.
Let Serra Toyota be your car dealership. Stop by or contact us for an appointment and let us know how we can help you with all your auto needs.
*0% APR available with approved credit to qualified buyers in Tier 4 or better at list price. Offer subject to dealer participation and vehicle availability. See Serra Toyota Birmingham for full details. #1 Camry Dealer in Alabama claim based on total Camry inventory volume from 6/30/2026. See Serra Toyota for details.