Serra Toyota: Your Birmingham Toyota Dealer

We enjoyed working with Chris and appreciate his assistance throughout the process as we considered which vehicle to purchase.

Devin was great to work with. He made the whole process easy and found the vehicle we wanted!

Do Not purchase a used vehicle from this dealership. On 4/7/26 I purchased a motorcycle from this dealership. I paid cash for the vehicle. As of 5/12/26 I still do not have my title. I have contacted the dealership 13 times and text daily on the status. I have spoken with title clerks, managers and the GM with no luck. The local Alabama DMV states there is still a lien on the vehicle. No one calls me back. I have file a grievance with the Attorney Generals office, the BBB and channel 6 news. Again, be leery of doing business with this organization. They are terrible on communicating, give no real explanation on why I don’t have my title.

I had an amazing experience at Serra Toyota—this is my second car from them, and they’ve earned my loyalty for life. Max, my salesman, worked hard to get me into something I truly wanted—not just what was easy to sell. He really heard my concerns and objections, and that made all the difference. I never felt pushed or overlooked, just supported through the whole process. And Gary in finance? This is my second time working with him, and it’s always a pleasure. He’s knowledgeable, makes everything simple, and honestly brings a level of ease (and even fun) to what can usually feel stressful. As long as I’m in Alabama, I won’t be buying a car anywhere else. The experience alone is worth it.

Nice dealership with a good selection. The salesman Vishal, is very knowledgeable and patient. He will take time with you and explain everything very well. I will recommend others to see him. Thanks again.

Vishal did excellent he do what I asked exactly and helped in every step always recommend

The buying process was straightforward and very fair. Our salesman was very easy to work with.

We joined our son to purchase a new Rav4 and Adam was a wonderful salesman. Excellent customer service .

Serra Toyota is so lucky to have this gentleman as a salesman. He is so nice and helpful. I will look for him the next time I trade and will recommend him to others.

I take my Toyota Tundra for service here and it has been Awesome! Professional service from a great staff of team-mates that ate willing to go over and above.

I'm very happy with my new 2026 Grand Highlander. I want to thank Mr. Doli because he was very kind, patient, and professional; he answered all my questions politely. Thank you for everything.

I purchased a 4Runner from this dealership on 11/7/25. I drove 6 hours from Florida to purchase. I was disappointed when I went to finish the purchase to be informed that I was being charge a city tax that was never disclosed to me. I specifically asked about and outside charges I needed to know about. Well, now it is 11/26/25 and I have yet to have the financial/tax/tag package delivered to my local tag office to get my permanent tag. They sent a new temporary one only after I contacted them. The only reason I am not giving them a one is that the salesman was very nice and easy to work with, Abdul, and the finance member, Joel. The administration that processes the paperwork after the sale is horrible. Sorry, but I can not recommend them. I have a lot of family in the Birmingham area and have shared my experience with Serra Toyota.

Morgan Smith did a great job helping us with the purchase of the RAV4 so did everyone else.

Vishal si extermñy Good and best for understanding and helping us in al the qay

He tried very hard to help me with a car. I have not purchased one yet but he is still working for me