Welcome to Serra Toyota

The folks at this dealership are slime. Shady, lying, dishonest and all around awful. I wish I’d done my homework before dealing with them. Run far away from this dealership.

Serra Toyota went above and beyond my expectations, delivering an exceptional car-buying experience from start to finish. Morgan Smith, in particular, was outstanding—demonstrating honesty, professionalism, and a sincere willingness to work with me throughout the entire process. He made everything smooth and completely stress-free. Thanks to this experience, I have no intention of going to any other dealership in the future. Morgan Smith is truly a standout!

At Serra Toyota of Birmingham, you truly are treated like a family member/friend. My mom and I are the proud new owners of a 2025 TOYOTA RAV4 XLE. This is our third Toyota we have purchased from Serra Toyota as well as our third purchase from our favorite and #1 Salesperson, Michael Shinkle. Thank you to Gary Wilson, Michael Shinkle, and everyone at Serra Toyota who were involved in this deal. Michael said he had been working on this deal for 3 months. The deal was worth it. Even though my patience is not the best when I have to wait. But the understanding and what a good person Michael is makes buying a car a breeze.

I picked up my new 2025 4Runner Limited yesterday and it’s everything I hoped for and more! This is my 6th new Limited since 1996 and it’s amazing how much each generation improves over the previous generations. However, the 2025 “4RunnerG6” version is above and beyond what I could have ever imagined. To cap off the purchase experience from Serra Toyota was the phenomenal long distance assistance I received from their sales representative Ms. Ebtesam (“Sam”) Mohammed! From the time I ordering the 2025 Limited in early February through picking it up in early May, she was always there every step of the way providing friendly, insightful and easy to follow information over the phone, email or web since I lived over two hours from the dealership. She’s a gem and I would choose her as my sales rep with any future purchase from Serra Toyota, Birmingham, AL!

Matt Lawley is an underhanded/dishonest salesperson! Do not trust him at all! He will undermine another salespersons deal in process by lying! So don't trust him! I drove 2 1/2 hours to purchase a vehicle and already had my financing to purchase. When Pablo and I were in the vehicle Matt came over, opened the passenger door said that the vehicle was sold, which it was not! Pablo and I were waiting for the rain to stop, so we could go inside to finish the sale. While Pablo and I were in his office finishing paperwork, someone came asking for the key to the vehicle I was purchasing because it was going to be sold! The person was Matt Lawley! He had told the GM that Pablo's customer was not serious and he (Matt) had someone ready to buy! So the sale was stolen from myself and Pablo! How shady and dirty is that!!! Terrible customer service! How dare you Matt Lawley! I have one word for you "Karma" Hope you are happy with yourself!

They provide great customer care, great service, kind, and if you request for anyone ask for Vishal. Thanks again for the car.

Montrel was extremely helpful and the atmosphere was relaxed. The other employees were patient and understanding.

Morgan Smith was amazing! Worked hard to get me a great deal for my dream car. Highly recommend!

Beh Doli is the best. I have dealt with him on many occasions and he hasn’t failed me yet. He is very personable and fits the needs of his customers. Great job Beh! I thank you!

First experience ever buying my own vehicle was absolutely ruined by this dealership. I traded in my truck for a Tacoma TRD Off Road and when driving it home the transmission skipped. Brought it back the following Monday and they informed me that it will need a transmission replacement (good thing they missed that in the inspection). Waited a week and a half and still no news. Drove here today hoping they would make it right, but everything they showed me was above the price i paid for the original tacoma so they “couldnt make it work” Here i am leaving with my Ford again today with a cancelled contract and sour taste in my mouth. I highly suggest to ANYONE that is in the market for a used vehicle steer VERY CLEAR of Serra Toyota. They WILL screw you over.

Unauthorized charges for a oil change, MOA added without being consulted about what a MOA is or why it would be needed on a car that has only 38k miles on it.

Beh Doli was good to me thank you nice guy great experience with him I recommend him all day

Abdoul was very great at showing and getting pricing where we needed it to be for my mom. Very great personality and knowledgeable on vehicles. I would highly recommend going to see him for your next car purchase.

We are so happy with our 2024 RAV4!!! Morgan Smith was excellent in every way that you want in a salesman. Attention to detail and customer service was second to none! Highly recommend Serra Toyota and Morgan Smith!

Best car buying experience! Kelvin was great! The entire staff was very friendly. Everybody was so positive!