Serra Toyota: Your Birmingham Toyota Dealer

Lucas Roper was so friendly, nice and polite. So very helpful. I appreciate his willingness to help us out.

I had a good experience working with Maya during the purchase of my vehicle. She was helpful throughout the process and made sure I had the information I needed to make my decision. I appreciate her time and assistance in getting everything taken care of and would recommend working with her if you’re looking for a new vehicle.

I truly cannot say enough wonderful things about Amy and the experience she gave our family! From beginning to end, she went completely above and beyond to make sure we found exactly what we wanted. We weren't just another sale to her—she genuinely cared, kept us informed, answered every question, and treated us more like family than customers. Buying a vehicle can sometimes feel stressful or overwhelming, but Amy made the entire experience exciting, easy, and incredibly special. Her kindness, patience, honesty, and attention to detail were unmatched. She worked so hard for us, and when we finally picked up our van, it was even more beautiful and perfect than we had imagined! What stands out most, though, isn't even the gorgeous vehicle we drove home in—it's how we were treated throughout the process. Amy is the kind of person you hope to meet when making a big purchase. She truly cares about the people she works with, and that is something you simply can't teach. If you're looking for someone who will listen to what you want, work hard for you, celebrate with you when it all comes together, and make you feel completely taken care of along the way, ASK FOR AMY! I would recommend her to absolutely anyone and would choose her again without hesitation. Thank you, Amy, for taking such wonderful care of our family and making this experience one we will always remember. We absolutely LOVE our new van and we will be back!

Awesome good carehelful friendly concern nice patient understanding listen rejoice wit me follow up with me

Poor when it comes to their referral program when you refer someone who purchases a vehicle the length of time takes extremely long to receive also lack of communication from the salesperson and management to ensure prompt payment i've still have'nt received my payment and it's been since April i would not refer anyone to their because of reason

Everything went very smoothly and the entire transaction was easy. The communication was good and I am pleased

He was good and he made everything easy to work with, he is a very nice guy

Amy Green is one of those once in a lifetime employee and i wouldnt recommend anyone else but her

We enjoyed working with Chris and appreciate his assistance throughout the process as we considered which vehicle to purchase.

Devin was great to work with. He made the whole process easy and found the vehicle we wanted!

Do Not purchase a used vehicle from this dealership. On 4/7/26 I purchased a motorcycle from this dealership. I paid cash for the vehicle. As of 5/12/26 I still do not have my title. I have contacted the dealership 13 times and text daily on the status. I have spoken with title clerks, managers and the GM with no luck. The local Alabama DMV states there is still a lien on the vehicle. No one calls me back. I have file a grievance with the Attorney Generals office, the BBB and channel 6 news. Again, be leery of doing business with this organization. They are terrible on communicating, give no real explanation on why I don’t have my title.

I had an amazing experience at Serra Toyota—this is my second car from them, and they’ve earned my loyalty for life. Max, my salesman, worked hard to get me into something I truly wanted—not just what was easy to sell. He really heard my concerns and objections, and that made all the difference. I never felt pushed or overlooked, just supported through the whole process. And Gary in finance? This is my second time working with him, and it’s always a pleasure. He’s knowledgeable, makes everything simple, and honestly brings a level of ease (and even fun) to what can usually feel stressful. As long as I’m in Alabama, I won’t be buying a car anywhere else. The experience alone is worth it.

Nice dealership with a good selection. The salesman Vishal, is very knowledgeable and patient. He will take time with you and explain everything very well. I will recommend others to see him. Thanks again.

Vishal did excellent he do what I asked exactly and helped in every step always recommend

The buying process was straightforward and very fair. Our salesman was very easy to work with.