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Begin your finance application online
Whether you’re looking to buy or lease, you’ll find our competitive finance packages as meticulously handcrafted as the cars themselves.
Unleash Confidence on the Road
Experience the affordability and value of a Certified Pre-Owned Toyota today and embark on a journey filled with comfort, style, and trust.
THE 2026 CAMRYS ARE HERE
Alabamaās #1 Camry Dealer
Experience the all-hybrid 2026 Camry at the number one Camry dealer in Alabama. With up to 51 MPG combined and available AWD, these models offer the perfect balance of efficiency and performance. Take advantage of 0% financing, 90 days until your first payment, and Tier 1 benefits for all buyers.* We are offering top dollar for your trade to help you get behind the wheel today.
Serra Toyota: Your Birmingham Toyota Dealer
Welcome to Serra Toyota where we can take care of all your car needs. We’re proud to serve our customers in Birmingham, Trussville, Hoover, and all around Alabama with the best selection of brand-new Toyota models and quality pre-owned vehicles. We’ll help you find what you’re looking for with no pressure and exceptional customer service.
We Give You More
We know that you can shop for a new or used vehicle from anywhere, but we want to be your hometown dealer. That’s why we go the extra mile to serve every customer like they’re our only customer. We provide Steve Serra’s Lifetime Warranty for all new and used vehicles. Some of our services are valued at over $284. Total value is $1450 at a zero cost to you.
We provide other services to make caring for your vehicle easier. We provide you with a new courtesy vehicle and brand-new rental cars when you need wheels. You can count on us for on-time pick-up and drop-off services if you’re too busy to come to the dealership. If you prefer to bring your vehicle and wait for it, we even provide a free lunch while we service your vehicle.
Our Reviews
Nico did a great job a helping me find a pretty car!!! 2026!!
I had an amazing experience at Serra Toyota in Birmingham, and itās all thanks to Demarcus! From the moment I walked in, he treated me with kindness, respect, and absolutely no pressure. He took the time to answer all of my questions, listened to what I was looking for, and made the entire car-buying process smooth and enjoyable. Demarcus is knowledgeable, patient, honest, and genuinely cares about his customers. Itās rare to find someone who goes above and beyond to make sure youāre comfortable and confident with such an important purchase, but thatās exactly what he did. If youāre looking for a new vehicle, I highly recommend asking for Demarcus. He made what can often be a stressful experience feel easy and exciting. Thank you, Demarcus, for your outstanding customer serviceāI couldnāt be happier with my experience!
Serge Assi was very outstanding! He is very professional and very knowledgeable. His patience is superior in this business! I appreciate your service!
Thank you Beh Doli. He is the best 4th time dealing with himā¦
Got a great service from Jordan Cook at Serra Toyota. Definitely recommend.
Demarcus Gill helped my sister buy her car. He was extremely personal and helpful. We spoke on the phone with him the day before and he really took his time looking through their inventory to find the exact car that she wanted. When we arrived the next day it was outside waiting for us to look at it. He was not pushy at all and he truly listened to us with what we were wanting to spend as well. I highly recommend him.
Michael was an absolute pleasure to work with! It was like we had known him forever. My favorite salesman ever! Everyone we dealt with was awsome. The whole experience was a five star!
Chris Jones was great!
Had a great experience buying my new Toyota Rav 4! Amy worked tirelessly to make sure we were well taken care of and the process went very smoothly.
I am a very new resident of Alabama. I'm also a new customer at Sierra Toyota. My first experience on the phone with Josh in the service department was sooo professional. I explained my issue and was given an appointment time. Josh was prompt and on time. I met my service technician, his name given is "Coach ", I felt at home, Josh said Coach are awesome and very very professional!. As a retired healthcare professional it means the world to me. I also saw how the other employee's are. I'm so proud and happy to be a part of this establishment!!! Josh and Coach keep up the professional behavior!
Got an early Bday present and sheās a beauty, 2026 Limited Toyota Sequoia! The whole process was easy and super fast! The entire sales team was very friendly and knowledgeable, making this the best car buying experience! Michael and the team stayed on top of everything making sure I left with a the tools and knowledge needed to enjoy my new ride! Hands down the best place for your next purchase!
I never thought I'd own a new vehicle especially a Toyota Tacoma. I wanna thank Ashley for her hard work, determination and for not giving up on me even when I walked out. Its Proffessionals like Ashley that make it possible for someone like myself with a past to make a better life for myself and my family. And I also wanna send a huge thanks to Brett for getting me in there with Geico with a super low rate on my truck insurance because without him I'd have been leaving the same way I came. Thank You again to the whole team at Serra Toyota for making lives better and giving so many more people hope when buying a new car because if I can do it anybody can. God Bless you all !!!
This past weekend, I went with my boyfriend and his mom to Serra Toyota in Center Point, where we had the pleasure of working with our saleswoman, Amy Green. Amy was incredible; she went above and beyond for us despite the obstacles we faced. After a long day of running back and forth between departments, she managed to get us into a 2025 Corolla! Not only was Amy focused on getting us a new car, but she was also dedicated to helping build my boyfriend's credit for future purchases. Our experience with Amy was exceptional, and I would gladly recommend her to anyone looking to buy a car from this dealership. I know I will seek her assistance whenever Iām ready to purchase another vehicle!
Purchasing Your Vehicle
We know that buying a vehicle is a big decision. We want to help by allowing you to get pre-qualified even before you come in, so you know what price range you’re looking it. We provide various rebate programs, such as the Military Rebate or College Graduate Program. We’ll help you decide if buying or leasing is better for your needs.
You can use our online tools to help with your decision making. The payment calculator allows you to estimate your monthly payments. Find out how much your current vehicle is worth to see if you want to use it as a down payment.
More Support
Check out our new and used vehicle specials to see which models we’re highlighting with more discounts and incentives. You can also look at the service specials to find more ways to save. These specials change often, so check back anytime you need a vehicle or service for your vehicle. Our friendly, knowledgeable team is here to help you and answer your questions. We’ll talk to you about financing or show you the latest tech on these models. You can also read our model research pages to find out more about the model you want.
Once you have an idea about what you’re looking for, come in and see our showroom for an up-close look. You can take the vehicle for a test drive to see how it handles and what is included. Our sales team will show you what options, packages, and accessories can be added to allow you to make it truly yours. We take the time to sit down with you and make sure you’re getting a vehicle you’ll enjoy.
Let Serra Toyota be your car dealership. Stop by or contact us for an appointment and let us know how we can help you with all your auto needs.
*0% APR available with approved credit to qualified buyers in Tier 4 or better at list price. Offer subject to dealer participation and vehicle availability. See Serra Toyota Birmingham for full details. #1 Camry Dealer in Alabama claim based on total Camry inventory volume from 6/30/2026. See Serra Toyota for details.