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Begin your finance application online
Whether you’re looking to buy or lease, you’ll find our competitive finance packages as meticulously handcrafted as the cars themselves.
Unleash Confidence on the Road
Experience the affordability and value of a Certified Pre-Owned Toyota today and embark on a journey filled with comfort, style, and trust.
THE 2026 CAMRYS ARE HERE
Alabamaās #1 Camry Dealer
Experience the all-hybrid 2026 Camry at the number one Camry dealer in Alabama. With up to 51 MPG combined and available AWD, these models offer the perfect balance of efficiency and performance. Take advantage of 0% financing, 90 days until your first payment, and Tier 1 benefits for all buyers.* We are offering top dollar for your trade to help you get behind the wheel today.
Serra Toyota: Your Birmingham Toyota Dealer
Welcome to Serra Toyota where we can take care of all your car needs. We’re proud to serve our customers in Birmingham, Trussville, Hoover, and all around Alabama with the best selection of brand-new Toyota models and quality pre-owned vehicles. We’ll help you find what you’re looking for with no pressure and exceptional customer service.
We Give You More
We know that you can shop for a new or used vehicle from anywhere, but we want to be your hometown dealer. That’s why we go the extra mile to serve every customer like they’re our only customer. We provide Steve Serra’s Lifetime Warranty for all new and used vehicles. Some of our services are valued at over $284. Total value is $1450 at a zero cost to you.
We provide other services to make caring for your vehicle easier. We provide you with a new courtesy vehicle and brand-new rental cars when you need wheels. You can count on us for on-time pick-up and drop-off services if you’re too busy to come to the dealership. If you prefer to bring your vehicle and wait for it, we even provide a free lunch while we service your vehicle.
Our Reviews
Amy Greene is awesome she was very professional and very helpful. I would highly recommend her
Thank you so much Gary Wilson in finance for everything you done to help me and the wisdom you have! Definitely will be back!
I love how attentive the employees are, it's hard finding a business that treats you like family and not a walking commission,. I wont go anywhere else
One of the most effortless and hassle free experience I've had with any car dealerships. Great people with exceptional service, Amy Green is a blessing!!!!
This is by far one of the best experiences i have ever had. Vishal was fast, knowledgeable, informative, and very polite and understanding. Vishal helped navigate the perfect vehicle for my family.. Hos favorite saying, "i got you"... we bought two cars from him in 2 days... He's the Man!
I had an outstanding experience working with my salesperson. She was exceptional in every area of the process. She was detailed, knowledgeable, and took the time to answer every question I had. Her expertise about the vehicle was impressive, and she made sure I understood all the features and options available. Beyond her professionalism, she was incredibly friendly, patient, and welcoming. From the moment I arrived, she made me feel like family rather than just another customer. Her honesty, great character, and commitment to providing excellent service made the entire car-buying experience enjoyable and stress-free. If youāre looking for someone who truly cares about her customers and goes above and beyond, I highly recommend her. Thank you for such an amazing experience! Thanks Amy
Highly recommend! āāāāā We recently purchased a 2026 Toyota Grand Highlander Hybrid Max Platinum from Serra Toyota of Birmingham, and the experience was amazing from start to finish. Our salesperson, Vishal, was knowledgeable, patient, thorough, and always responsive. No matter what questions we had or what options we wanted to explore, he consistently found answers and solutions. We worked with him for several hours before ever meeting him in person and felt comfortable enough to trust him with a substantial depositāthatās how confident we were in his professionalism and integrity. We live in Oxford, but weāre willing to travel for great service and a great deal, and Vishal delivered both. He made the entire process smooth and stress-free, and by the end of it, he felt more like family than a salesperson. If youāre looking for a vehicle, I highly recommend asking for Vishal at Serra Toyota of Birmingham. We love our new Grand Highlander and will definitely be working with him again in the future! āāāāā
Andrew McKinney was very helpful, knowledgeable and supportive during my car buying process I highly recommend 10/10 šš¾
Andrew did an amazing job helping me out with all the questions I had. I will definitely be back. šš½
Car guy Cooper was a blessings
Thank you so much Yao!
Ashley is awesome... she really cares!!!
Quick and precise.
Chris Jones was great!
Car Guy Cooper professionalism and determination to get my daughter what she wanted was effortless and efficient. A indeed smooth transaction 1000/10
Purchasing Your Vehicle
We know that buying a vehicle is a big decision. We want to help by allowing you to get pre-qualified even before you come in, so you know what price range you’re looking it. We provide various rebate programs, such as the Military Rebate or College Graduate Program. We’ll help you decide if buying or leasing is better for your needs.
You can use our online tools to help with your decision making. The payment calculator allows you to estimate your monthly payments. Find out how much your current vehicle is worth to see if you want to use it as a down payment.
More Support
Check out our new and used vehicle specials to see which models we’re highlighting with more discounts and incentives. You can also look at the service specials to find more ways to save. These specials change often, so check back anytime you need a vehicle or service for your vehicle. Our friendly, knowledgeable team is here to help you and answer your questions. We’ll talk to you about financing or show you the latest tech on these models. You can also read our model research pages to find out more about the model you want.
Once you have an idea about what you’re looking for, come in and see our showroom for an up-close look. You can take the vehicle for a test drive to see how it handles and what is included. Our sales team will show you what options, packages, and accessories can be added to allow you to make it truly yours. We take the time to sit down with you and make sure you’re getting a vehicle you’ll enjoy.
Let Serra Toyota be your car dealership. Stop by or contact us for an appointment and let us know how we can help you with all your auto needs.
*0% APR available with approved credit to qualified buyers in Tier 4 or better at list price. Offer subject to dealer participation and vehicle availability. See Serra Toyota Birmingham for full details. #1 Camry Dealer in Alabama claim based on total Camry inventory volume from 4/20/2026. See Serra Toyota for details.