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Begin your finance application online
Whether you’re looking to buy or lease, you’ll find our competitive finance packages as meticulously handcrafted as the cars themselves.
Unleash Confidence on the Road
Experience the affordability and value of a Certified Pre-Owned Toyota today and embark on a journey filled with comfort, style, and trust.
THE 2026 CAMRYS ARE HERE
Alabamaās #1 Camry Dealer
Experience the all-hybrid 2026 Camry at the number one Camry dealer in Alabama. With up to 51 MPG combined and available AWD, these models offer the perfect balance of efficiency and performance. Take advantage of 0% financing, 90 days until your first payment, and Tier 1 benefits for all buyers.* We are offering top dollar for your trade to help you get behind the wheel today.
Serra Toyota: Your Birmingham Toyota Dealer
Welcome to Serra Toyota where we can take care of all your car needs. We’re proud to serve our customers in Birmingham, Trussville, Hoover, and all around Alabama with the best selection of brand-new Toyota models and quality pre-owned vehicles. We’ll help you find what you’re looking for with no pressure and exceptional customer service.
We Give You More
We know that you can shop for a new or used vehicle from anywhere, but we want to be your hometown dealer. That’s why we go the extra mile to serve every customer like they’re our only customer. We provide Steve Serra’s Lifetime Warranty for all new and used vehicles. Some of our services are valued at over $284. Total value is $1450 at a zero cost to you.
We provide other services to make caring for your vehicle easier. We provide you with a new courtesy vehicle and brand-new rental cars when you need wheels. You can count on us for on-time pick-up and drop-off services if you’re too busy to come to the dealership. If you prefer to bring your vehicle and wait for it, we even provide a free lunch while we service your vehicle.
Our Reviews
I had an outstanding experience at Serra Toyota, and I want to give a special shoutāout to Don Pina, who was absolutely fantastic from start to finish. My 2026 Toyota Corolla Cross XLE had to be ordered, and Don made the entire process smooth, stressāfree, and completely transparent. He kept me informed every step of the way and made sure I understood the timeline, options, and details. Donās professionalism, patience, and genuine care for his customers truly set him apart. He listened to exactly what I wanted, made sure everything matched my preferences, and delivered exceptional service the whole way through. When my car arrived, the process was quick, organized, and exactly what he promised. If youāre looking for a dealership that values honesty, efficiency, and topātier customer service, Serra Toyota is the place ā and make sure you ask for Don Pina. He made my experience unforgettable, and I couldnāt be happier with my new car.
Thanks Chris Jones and Serra Toyota!
Loved my experience at Serra Toyota! The staff was friendly, professional, and made the entire car-buying process smooth and stress-free. They answered all my questions, worked with me to find the right vehicle, and never made me feel pressured. If youāre looking for great customer service and an easy buying experience, I definitely recommend Serra Toyota. Thanks again for helping me get into my new car!
I had such a great experience with Surge! He truly went above and beyond to make sure I was taken care of and comfortable throughout the entire process. He was professional, patient, knowledgeable, and genuinely down to earth. I never felt pressured or rushed, and he made the whole car-buying experience smooth and stress-free. I definitely appreciate the time and effort he put into helping me. If youāre looking for someone who actually cares about his customers and will go the extra mile, I highly recommend Surge!
Amazon come visit they will get you right Iām giving a big thank you to ms.Marie and Mr.Chris on my new car today
Beh is great
Demarcus was very helpful and he helped us get a car!! Very Much Appreciated and we will most definitely be referring others to go & check him out at Serra Toyota!
NICO STOUDERMIRE Was very helpful an patient and was able to to help me get the vehicle i wanted I would definitely recommend him for what ever vehicle you are looking for for would definitely come back
Chris Jones
Devin was so helpful and nice! Great, seamless experience. LOVE my new car!!
Chris Jones was Awsome! Thanks Serra Toyota
Beg Doli was an amazing car salesman he helped me out given my circumstances as a first time buyer. I am extremely pleased!!
Good service
I had such a great experience purchasing my 2026 Toyota Camry from Serra Toyota! From the moment I arrived, Matt Williams was extremely helpful, professional, patient, and made the entire process feel comfortable and stress-free. He took the time to answer all of my questions and made sure I understood everything throughout the buying process. I also want to give a special thank you to TaāNiya, who was just as helpful and welcoming. The two of them made me feel like I was genuinely being taken care of rather than just being another customer. I absolutely LOVE my new Camry, and Iām so happy with my purchase! If youāre looking for a dealership with people who are willing to go above and beyond to help you find the right vehicle, I definitely recommend Serra Toyota. Ask for Matt Williams and TaāNiya⦠they will take great care of you! š¤šāØ
Andrew did a super job and sold us a fine car!!!!
Purchasing Your Vehicle
We know that buying a vehicle is a big decision. We want to help by allowing you to get pre-qualified even before you come in, so you know what price range you’re looking it. We provide various rebate programs, such as the Military Rebate or College Graduate Program. We’ll help you decide if buying or leasing is better for your needs.
You can use our online tools to help with your decision making. The payment calculator allows you to estimate your monthly payments. Find out how much your current vehicle is worth to see if you want to use it as a down payment.
More Support
Check out our new and used vehicle specials to see which models we’re highlighting with more discounts and incentives. You can also look at the service specials to find more ways to save. These specials change often, so check back anytime you need a vehicle or service for your vehicle. Our friendly, knowledgeable team is here to help you and answer your questions. We’ll talk to you about financing or show you the latest tech on these models. You can also read our model research pages to find out more about the model you want.
Once you have an idea about what you’re looking for, come in and see our showroom for an up-close look. You can take the vehicle for a test drive to see how it handles and what is included. Our sales team will show you what options, packages, and accessories can be added to allow you to make it truly yours. We take the time to sit down with you and make sure you’re getting a vehicle you’ll enjoy.
Let Serra Toyota be your car dealership. Stop by or contact us for an appointment and let us know how we can help you with all your auto needs.
*0% APR available with approved credit to qualified buyers in Tier 4 or better at list price. Offer subject to dealer participation and vehicle availability. See Serra Toyota Birmingham for full details. #1 Camry Dealer in Alabama claim based on total Camry inventory volume from 6/30/2026. See Serra Toyota for details.