Open Today Sales: 8 AM-8 PMOpen Today Service: 7 AM-6 PM
We created countless programs & packages to help save you time & money during your car shopping journey–plus a few extra perks, too. At Steve Serra Toyota, care comes standard, and here’s what you can expect:
The Serra Advantage is a comprehensive suite of benefits designed to make car buying and ownership as rewarding as possible. This program focuses on transparency and customer value by providing upfront pricing and trade in offers. It also includes several long term ownership perks such as a price match guarantee on services and complimentary car washes during your maintenance visits. By choosing a dealership that prioritizes these standards, you can shop with the confidence that you are receiving a fair deal and professional support long after you leave the lot with your vehicle.
One of our most popular perks is Serras free lifetime warranty which provides powertrain coverage for as long as you own your vehicle. This protection applies to all brand new Toyota models and many of our qualified pre owned vehicles at no additional cost to the buyer. There are no limits on the amount of time or the number of miles covered under this warranty. As long as you follow the manufacturer recommended maintenance schedule, you can enjoy peace of mind knowing that critical engine and transmission components are protected against unexpected failure while you are driving in Alabama.
We believe that a dealership should be a positive force in its neighborhood. Our community involvement programs allow us to give back to the Birmingham, Trussville, and Hoover areas through various charitable events and sponsorships. We also host a specific Local Heroes program to show our appreciation for first responders, healthcare workers, and educators who serve our state every day. By purchasing from us, you are supporting a business that remains deeply invested in the growth and well being of the local Alabama community and the people who live here.
We respect your time and have developed the Trade Express and Fast Lane programs to streamline your experience. With Trade Express, we provide a written offer for your current vehicle in 29 minutes or less. We also offer a simplified finance process that allows you to get pre qualified online, reducing the amount of paperwork required at the dealership. Whether you are looking for a new truck or a used sedan, our goal is to provide a quick and efficient path to ownership so you can spend less time in a waiting room and more time enjoying your new car.
Every new Toyota comes with a factory scheduled maintenance plan known as ToyotaCare which covers normal service for two years or 25,000 miles. This includes oil changes, tire rotations, and multi point inspections at no cost to you. We also provide 24 hour roadside assistance for added security. At our dealership, we supplement these benefits with our own service perks, such as complimentary car washes and a pet friendly waiting area. These programs ensure that maintaining your vehicle is as easy and affordable as possible during the first few years of ownership and beyond.
