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Serra Toyota in Birmingham, Alabama isn’t just a dealership, it is a part of the community. It helps provide vehicles for local drivers, but it is more than just a place that sells cars. We work hard to be a respected and helpful addition to the city. Our various dealerships work together to help the community through donations and event participation. Without Serra Toyota’s community involvement, we would be just another dealership trying to make money without caring for the community that supports them. We have a very strong and successful relationship with the Birmingham community.
At Serra Toyota, we are excited to introduce the all-new 2026 Toyota bZ, formerly known as the bZ4X. This next-generation Battery Electric Vehicle (BEV) represents Toyota’s vision for a cleaner, more connected driving future. Designed for modern drivers in Birmingham and nearby cities like Trussville and Hoover, the new bZ combines incredible range, innovative technology,…
The 3rd Annual Steve Serra Golf Tournament was held on Sunday, August 24, 2025, at Limestone Springs Golf Club in Oneonta, AL. It was a warm, sunny day that offered the perfect backdrop to celebrate the life and legacy of Steve Serra. Friends, family, and supporters gathered to honor Steve’s vision and continue the community…
For over 30 years, Serra Toyota Birmingham and the Serra Automotive family have proudly supported the Boys & Girls Clubs of Central Alabama. In the early 1990s, Tony and Steve Serra helped launch the Club on Old Springville Road, a project that has remained close to our hearts ever since. Steve Vincent Serra had a…
