Customer Testimonials

Bought a used Tundra and received 10/10 service from Alexis Pham! Thank you Serra Toyota

If you need a FANTASTIC car sales man Robert Carter is the man for you! I’ve bought 3 vehicles from him over the years and I’ve had ZERO issues! He’s honest, straight forward, very well spoken and knows how to get you in a vehicle that you want! I will forever go to him! If you want to purchase a vehicle with ease then definitely ask for Robert! I drive a hour from Tuscaloosa almost just to come to this dealership because of such great experiences I’ve had here!



I highly recommend Liz. She is the bomb! Found the exact car I was looking for after months of searching. Then she still fought tooth and nail to ensure I received top dollar for my trade and the lowest price on my new car!!! Can’t stress this enough- THIS DEALERSHIP STRIVES FOR REPEAT BUSINESS They treat you as a human being the whole time not a paycheck Everyone there was so kind and helpful every single time I stop by!! I will purchase more vehicles from Liz and Serra Toyota

I was at Serra Toyota for 6 hours with my kids as they purchased new vehicles. Morgan Smith was very knowledgeable, honest and patient. I highly recommend buying from them and Morgan Smith.

I was very pleased with my experience. Coach was awesome! Very knowledgeable and helpful. He made sure my wife got the exact car she wanted.

Coach, Aka Lawrence A Paulin does a great job as does everyone here at Serra Toyota. The persons in the parts dept, service dept,👍 but the breakfast/ lunch are anything to write home about not that I want an Omelette or so. maybe sum fresh squeezed OJ and cinnamon rolls. I would like to see coach in a non speaking part of a commercial, if he refuses to do so I can take his place… Matt in the used car area sold me my 2006 4runner V8 back when he was in new car sales… Finally had to sell it 16 years ...



Coach helped us find our first family vehicle & we couldn’t be happier! We love our car & we are so thankful for all the help we received from coach! He is the best!

Mitchell Kelly always provides outstanding service. He always goes above and beyond to make it right.

Coach was very helpful and didn’t give up on me

Amazing experience! Sam went above and beyond to insure I was happy on my new vehicle!

Thank you so much Sam!!! You did wonderful such great customer service❤️

Devin greeted us from the moment we walked in. He is an amazing sales associate and he helped us get a better deal for a brand new 2024 Toyota car which is very beneficial. We are so grateful for his service

Devin was so great with me and my partner…Walking up to the door Devin Greeted us with Great energy and a big smile …He is an amazing Sales Associate and we are grateful for such a wonderful sale on our 2024 Toyota Corolla

Devin was super helpful to me finding the vehicle that I love! He worked with me and we found a car that had everything I wanted and more! We had a blast looking at and test driving cars!


Went on a test drive with Sam. She is great

Very professional. Great selection. 6th car from Serra. Devin Day was a most knowledgeable sales rep.

Morgan Smith is a Nice guy Very friendly and caring he laughed at some of my jokes so having a Great sense of humor is a plus and he gave me very detailed and easy to remember instructions on how to use the inside of my car, would recommend to others

My third car I've bought from serra and it the only place I will use. Ask for coach

Joshua was amazing and worked diligently to get me the best deal. I love my new Toyota!

They are awesome and they are responsible and respectful of the guests time! Aubrey took great care of me!

Staff is very friendly and helpful. Jerry Chen is great to work with. He found me the perfect car. We were not there all day. Process was smooth and easy.

The service were outstanding , very professional service and I would recommend this dealership to everyone. Thank for outstanding service . ( L W F )

I was pleased with the service I received from the dealership and the salesman. Thank You all.

I had an excellent experience. Morgan Smith is an excellent and knowledgeable sales pro. The General Manager John Mcdonald even got involved to make sure I got the best deal possible, I would recommend Serra Toyoa to anyone looking big for a new or pre-owned vehicle. Thanks,Morgan and John. I look forward to my next purchase from Serra Toyota.

Josh Wood is a very friendly, professional advisor. We have had great experiences with Serra

Great service and attention. Austin Rice was awesome to work with in our purchase.

The vehicle service was better than expected. It went smoothly and did take very long. The waiting arear was spacious, and I did not feel crowded, even though many other customers were also present. i will continue to have my vehicle serviced there.


Great experience all around. Made everything real easy.

Excellent buying experience, honest friendly service, my third time using serra. Must be a reason. Ask for coach.

I want to begin off by saying thank you to Miss Marie. She was exceptionally wonderful and she was also very professional. Ms. Marie understood exactly what I was wanting work really well with trying to find a perfect car for me. I would absolutely recommend her to friends, coworkers and family members to purchase a vehicle. Her patience was simply amazing with me. She showed her care and love for the job that she does in helping the customer. I am looking forward to purchasing another car if she’s there when I am ready. She simply an amazing ...

Beh Doli is the best !!! 5 star service

Fast and efficient. Thank you.



Great experience

Thank you Ms. V for your help getting me into my new car so quickly. My Toyota Corolla Cross XLE is what I was looking for and drives beautifully.

Amazing and beautiful

(Translated by Google) I have been buying my cars with Marie Ann for 4 years, she is definitely the best at what she does. Excellent Customer Service! ⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️ (Original) Tengo 4 años comprando mis carros con Marie Ann, definitivamente ella es la mejor en lo que hace. Excelente Atención al cliente! ⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️

A good experience start with the right person that assist you. Marie Anne represented Serra Toyota and made it the best experience for us. She went above and beyond, and not only took the right position to represent Serra Toyota, but also was a very good negotiator to earn our business. It was amazing how a woman knew every detail and functionality of the vehicle. I am very happy we were assisted by the right person.

Excellent experience! Shawn Jenkins was super helpful, respectful, and friendly and made the whole experience painless. After weeks of hassle with other dealers, it was a breath of fresh air to work with him and the other folks at Serra Toyota to find the vehicle I was looking for. I’m very happy with the vehicle, the price, and the overall experience there.

Service was excellent! Staff is very qualified and professional! I will buy another vehicle from the folks at Serra!



Shawn did a great job. He was very helpfull, answering all the questions and took care of everything around the selling process. He picked me up at the hotel at the day I got my car, he showed me where I get my license plate and even the after sales service was outstanding. I can highly recommend Serra Toyota at Birmingham and the sales manager Shawn.

Very pleased with my saleswoman, Sam. We bought here 20 years ago, and we came back. Sam is professional, respectful, pleasant, positive, and earned our business. She was able to make a deal we were happy with! Also a compliment to Ron in Finance. Very easy to work with during the money part of the deal. Thank you both, and Serra Toyota.

Great service no complaints very professional Really fast and helped with all my questions sam was perfect





The salesman Kelsey Landon was real awesome very helpful,got me in to my new vehicle with no issues at all and very quick,can and will do more business with them in the future.

Sam is the best!

SAM IS THE THE BEST HANDS DOWN!! Great customer service ❤️

(Translated by Google) Excellent service !! They are extraordinary sellers, always looking for the best for their clients and their company!! I'm super happy with my car!! Thank you so much (Original) Excelente servicio !! Son extraordinarios vendedores siempre buscando lo mejor para sus clientes y para su empresa !! Me voy súper feliz con mi carro !! Muchas gracias



Everyone involved stayed late to make the deal happen. That’s customer obsessed.

Shawn Jenkins the car salesman was very nice and professional. The young man who handled the signing of final paperwork in the back office was not so nice

Shawn was very personable and friendly. More importantly he followed through with what he indicated he would do.




Bought 2024 Camry and I love it!!! Big shout out to Shawn Jenkins for helping me through the process..Thanks Shawn !!!

Pretty good experience with the salesman

I had an amazing experience! I purchased my first car with the help of Beh. He was absolutely amazing!

I had an amazing experience! Beh was an amazing sales person and would highly recommend




Treated us great

Everyone was very knowledgable, helpful and understanding of our wants and needs. Many thanks to Sam and Ben.


Great customer service before and after the deal my dealer for life

Staff was easy to work with.

Great dealership and service!

Service personnel was knowledgeable, courteous, friendly, and gave me options for payment. Service was done in a timely manner.

It was a good visit, I was in and our the sales person was very professional and knowledgeable about my needs..

I appreciate the convenience of being able to book my appointment online and select a time that works for me. I also love that they get me in and out in a timely and efficient manner. The staff is always friendly, the waiting room welcoming and bathroom clean.

A month later and I am still living my car. Thank you to Ms. V for helping to make my dream come true! #Ms V,#Youareawesome, #serratoyota

My salesman went above and beyond to make sure we were happy.

My sales lady was terrific. She was accommodating at every level. She answered all my questions and also gave me important information about my purchase. I certainly will recommend her to friends.

Sam is awesome and very helpful! She is a very sweet person!

Beh is the man thank you sir

Beh is the man!!

Ms V was absolutely amazing! She got me a really deal and I couldn’t be more happier. Thank you so much Ms V


Great experience Great Salesman Devon Davis!

It was a pleasure buying our new car with Serra Toyota! Everyone was awesome!

Very professional and worked with me 10/10 must try again.


Very helpful & patient!

The staff here @Serra Toyota was very hospitable and helpful. The service member coordinated a speedy appointment and fixed my issue with minimal cost. Great job!

Great people and very helpful.

Beh is an amazing salesman.