Customer Testimonials

Excellent service 👏 keep up the good work!

Miss V was AMAZING and made sure I was happy driving off the lot today!!

I had a wonderful experience working with Vishal! He was extremely helpful, professional, and attentive throughout the entire process. He took the time to answer my questions, made sure I felt supported, and went above and beyond to provide excellent service. I truly appreciate his patience and willingness to help. Highly recommend Vishal!

Mrs. Vondia (V) was phenomenal! She was extremely patient, professional, and very communicative throughout the process. She went above and beyond to help me get approved, and into my new vehicle with just 2 miles! She also made the experience smooth and stress free. I truly appreciate her excellent customer service, grit and dedication. If you visit, ask for Mrs. Vondia (V). Highly recommend her for your next car purchase!

Good people and very understanding very helpful. Thank you to Marie and Hunter very nice people.

Maya was a great help in finding our new ride! She is kind, patient, and probably the best sales person we have used. She went the extra mile to deliver our floor mats to our house on her own time! I highly recommend her!!

Working with Max and Gary was great. They both took the time to make sure we were comfortable and had everything we needed.

Marie called that the car was in and we took delivery the same day. Great!

I had a great experience at Serra Toyota! Christopher was professional, patient, and extremely helpful. He made the entire process smooth and stress-free. His customer service was outstanding, and I highly recommend him! Thank you, Christopher!

(Translated by Google) Excellent service, very kind and helpful (Original) Muy buena su atención,muy amable y colaboradora

My experience was great! Sarah was so understanding, kind, and had a solution for all of my concerns!! I’m so thankful I went to Serra Toyota when I did!!! It was a good experience and I love my brand new 2026 car 🙂

Howard is the man. He is very knowledgeable and courteous!

Maya at Serra Toyota was a pleasure to deal with. Buying a car is not the most pleasant experience but she made it painless. She even delivered our car to us the next day after having it detailed. I don’t know many dealerships that give that kind of service. If you need a car, I would recommend Maya!

Thank you Beh great excell service

Johnathan and Chris were very patient and got me the best deal!!! i appreciate you two wholeheartedly

Thanks Chris? I really appreciate you all

Rideaway with Galloway

Get with Rideaway Galloway !!

Go see Rideaway Galloway @ Serra Toyota, he's a great salesman.

Vishal is best

(Translated by Google) Marie gave us a great experience! (Original) Marie nos dio una buena experiencia!

Marie was amazing! She helped us a lot through the process.

I had a wonderful experience at Serra Toyota on Halloween day! I am so thankful for Vishal who worked with me so effectively and got me the best treat at the end of the day. I was approved for a 2027 Toyota Camry SE which is very similar to my previous car after it got totaled after a horrific accident a few weeks ago. I wasn’t looking forward to getting a new vehicle but life happened unexpectedly. Vishal assured me that I’d be leaving in a car. Initially I didn’t think he could do it but he exceeded ... Read More

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Google - Nov 4, 2026

I had a wonderful experience at Serra Toyota on Halloween day! I am so thankful for Vishal who worked with me so effectively and got me the best treat at the end of the day. I was approved for a 2027 Toyota Camry SE which is very similar to my previous car after it got totaled after a horrific accident a few weeks ago. I wasn’t looking forward to getting a new vehicle but life happened unexpectedly. Vishal assured me that I’d be leaving in a car. Initially I didn’t think he could do it but he exceeded my expectations and he was very happy to help me. My girls and I were very grateful and pleased with how much he cared. Thank you Serra Toyota and thank you Mr. Vishal, you are a major asset to the company 🎖️

I had a great experience with Marie Kramo

Great experience with Marie

Maya

They helped me and my young son get 2 brand new cars

⭐️⭐️⭐️⭐️⭐️ 5-Star Review for Beh Doli! Beh Doli was absolutely amazing! He helped me purchase my car last night, and I couldn’t have asked for a better car-buying experience. He was professional, friendly, helpful, and made the entire process so easy and stress-free. He went above and beyond to make sure I was happy with my purchase. Beh is truly an amazing salesman, and I highly recommend him to anyone looking to buy a vehicle! If you’re in the market for a car, ask for Beh Doli. You won’t be disappointed! Thank you so much for helping me ... Read More

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Google - Nov 3, 2026

⭐️⭐️⭐️⭐️⭐️ 5-Star Review for Beh Doli! Beh Doli was absolutely amazing! He helped me purchase my car last night, and I couldn’t have asked for a better car-buying experience. He was professional, friendly, helpful, and made the entire process so easy and stress-free. He went above and beyond to make sure I was happy with my purchase. Beh is truly an amazing salesman, and I highly recommend him to anyone looking to buy a vehicle! If you’re in the market for a car, ask for Beh Doli. You won’t be disappointed! Thank you so much for helping me find my new car! 🚗❤️

Beh is an excellent salesperson. I’ll buy my car from him too. Thanks so much.

Exceptional service. Chris was super attentive to our needs and didn’t try To harass us at all. Great professionalism would highly recommend to my family and friends. Great selection of cars

had a great experience. david and shawn are very great people, they will work with you until its right. me and my mother both got cars from here and had zero issues.

Pleasant experience

My experience with Beh was nothing less than amazing. He was very knowledgeable about the car I had an interest in. I love my 2025 RAV4!!

Everything was so amazing with the new transition of purchasing another car with Serra Toyota

Amy Green got me into the car it wanted. I felt comfortable and excited. The treatment is above and beyond with these folks! 1000/10

Amy was so great she has the best personality and a kind soul I would highly recommend amy for your next car purchase she is a one of a kind lady

Marie was amazing! She was an amazing salesperson. Excellent customer service. Serra has jewel in Marie.

Thank you Beh Doli

Komissa was great 100% recommend him. He made things super easy and was understanding of what I was looking for

I truly appreciate how Shawn took the time out to help me figure out what vehicle would work best for me and my budget! I didn’t feel rushed or pressured, & had a wonderful experience! Highly recommend this dealership

Amy treated us very well made everything easy for us.

We inquired about a vehicle while browsing their website a few evenings ago and got a call from Howard the next morning. He was helpful and showed us two cars via video call, sent through information, and we told him we'd make a decision that day. I missed a call from him an hour later and picked up the call 4 minutes after that, and he was asking for an update. I told him I was waiting to hear back from insurance and to confirm we could make a trip from MO to AL to get the car and would ... Read More

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Google - Oct 29, 2026

We inquired about a vehicle while browsing their website a few evenings ago and got a call from Howard the next morning. He was helpful and showed us two cars via video call, sent through information, and we told him we'd make a decision that day. I missed a call from him an hour later and picked up the call 4 minutes after that, and he was asking for an update. I told him I was waiting to hear back from insurance and to confirm we could make a trip from MO to AL to get the car and would let him know by end of day. He called again 15 minutes later and I wasn't able to answer. 40 minutes later I missed a call from his manager, Tim, leaving a voice mail asking how he could help close the deal. The pressure was crazy, so we went elsewhere.

Went last week to haunt care maintenance, I already knew it was going to be disaster. Soon as I saw the video and everything they said I needed. I immediately declined all services. I just put two filters on this car in May, I also just put brakes on here in May as well. I just bought some used tires 🛞 because I just bought these tires.

It was cool until I didn’t receive a call or anything that my car was ready. I dropped it off at 11am didn’t get it till close to 3 only because I called. Then when I came my advisor wasn’t even there anymore.

Applied online and got a text I was approved and an appointment was scheduled. 3 days later I had to reapply and told I didn’t qualify. Was super high and dry, no remorse for getting my hopes up.

Will never buy another vehicle from this dealership again it was nothing but trouble from the very beginning and even made me late on my first car payment. Didn’t get my tag information until a month after I bought the car. DO NOT go to this dealership make the drive and go somewhere else.

ONE STAR — Unacceptable Treatment, Nearly $10,000 in Financial Impact, and No Accountability I am absolutely disgusted with how Serra Toyota has treated my husband and how dealership leadership has handled everything since. My husband’s 2024 Toyota Tundra required an engine replacement under Toyota’s engine recall. While the truck was being repaired, he was provided a rental vehicle. When he returned it, service representative Josh Wood attempted to charge him a $200 cleaning fee related to his service dog. What makes this especially concerning is that Josh personally told ME that he did not know federal service-dog law. Yet he was attempting ... Read More

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Google - Oct 20, 2026

ONE STAR — Unacceptable Treatment, Nearly $10,000 in Financial Impact, and No Accountability I am absolutely disgusted with how Serra Toyota has treated my husband and how dealership leadership has handled everything since. My husband’s 2024 Toyota Tundra required an engine replacement under Toyota’s engine recall. While the truck was being repaired, he was provided a rental vehicle. When he returned it, service representative Josh Wood attempted to charge him a $200 cleaning fee related to his service dog. What makes this especially concerning is that Josh personally told ME that he did not know federal service-dog law. Yet he was attempting to impose a charge involving a service animal without understanding the applicable protections. Rather than handling the disagreement professionally, Josh engaged in a heated, public argument with my husband in the customer lobby. My husband became upset too, but I expect dealership employees to de-escalate situations, not make them worse. Another employee ultimately had to intervene and override the fee. Afterward, Josh failed to adequately explain the work performed or any necessary follow-up after an ENTIRE ENGINE REPLACEMENT. But the original incident was only the beginning. We escalated our concerns directly to General Manager John McDonald and Customer Relations Manager Meghan Barnes. Both represented that they would be communicating with Toyota Brand Engagement on our behalf to help resolve the situation. We took them at their word. Unfortunately, when we contacted Toyota Brand Engagement directly, we received a materially different explanation of its process and were told that our business losses and additional compensation concerns were Serra Toyota’s responsibility. We were left believing progress was being made when nothing meaningful had actually been resolved. Between out-of-pocket expenses and business losses, this entire ordeal has cost us approximately $10,000. That does not even begin to address the frustration, time, and stress involved in trying to resolve it. We live in Houston, Texas, while Serra Toyota is in Alabama. We have gone out of our way to cooperate despite the distance, making ourselves available for calls, submitting documentation, answering questions, and repeatedly following up. We cannot simply drive down the street to speak with management. Despite our continued cooperation, Serra Toyota has stopped providing meaningful follow-up and isn’t returning our calls. I have worked in customer-facing businesses for years. I understand that mistakes happen and that businesses may disagree with a customer’s requested resolution. But there is an enormous difference between disagreeing about compensation and refusing to communicate. I would have respected an honest answer far more than lengthy conversations that gave us the impression something was being done. A dealership’s reputation should be measured by how it handles problems, not just how it treats customers when everything goes smoothly. From the service department to the General Manager’s office, Serra Toyota has demonstrated a complete lack of accountability in our experience. Nearly $10,000 in financial impact, months of frustration, and now silence. I would strongly caution anyone considering doing business with Serra Toyota.

Extremely disappointed in the customer service here. Once you leave the lot with your car, they do not want to deal with you anymore. I had a question about the added on service we paid for with Reggie and he was impossible to get a hold of, he didn’t even have the courtesy of calling me back, just a short email. And when we canceled the service, it wasn’t going to reflect on our monthly bill because “we can’t refinance”, it’s not a refinance, it’s a canceled service. The only option they told me I ... Read More

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Google - Oct 15, 2026

Extremely disappointed in the customer service here. Once you leave the lot with your car, they do not want to deal with you anymore. I had a question about the added on service we paid for with Reggie and he was impossible to get a hold of, he didn’t even have the courtesy of calling me back, just a short email. And when we canceled the service, it wasn’t going to reflect on our monthly bill because “we can’t refinance”, it’s not a refinance, it’s a canceled service. The only option they told me I had was to refinance with someone else. These people will try to scam you for the most amount of money they can. I would not recommend coming here and I will not be coming back here to buy another car like I thought I was going to originally.

Sold a car with all 4 tires showing wires. There's no way that wasn't noticed by someone. 👎🏻👎🏻👎🏻

The worst of any car dealer I’ve ever dealt with in my life and I’ve bought a lot of cars. This review is more for their service than sales because I’ve never been able to buy from their high pressure sales tactics and 3k after the deal fees. This is for their alarmist service department taking advantage of people and the relentless calls, text, emails for service. I have repeatedly asked them for a year to not call me and even called and spoke to people about it. As soon as I have a maintenance light go ... Read More

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DealerRater - Oct 7, 2026

The worst of any car dealer I’ve ever dealt with in my life and I’ve bought a lot of cars. This review is more for their service than sales because I’ve never been able to buy from their high pressure sales tactics and 3k after the deal fees. This is for their alarmist service department taking advantage of people and the relentless calls, text, emails for service. I have repeatedly asked them for a year to not call me and even called and spoke to people about it. As soon as I have a maintenance light go off they start again. 3 calls a week and multiple text and emails. For this simple fact of habitual harassment I would advise anyone to run as fast as you can.

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If you are the person who cannot say NO throughout, don’t go to Serra Toyota. They are manipulative and pressure you so much. I guess that’s what how they train sales people. Specially single women, be very very very careful and stay strong. I’m glad I went to another dealership to shop around because they didn’t pressure me, they didn’t keep me for two hours, and pricing was so much better.

I started having squeak noise after replacing tires. I wanted to have them checked but I was told it's suspension issue. It is hard to believe what the service advisor said. Also I ordered a different part and they were supposed to contact me when the part arrived, they never did and they don't even return my calls/texts. I am having difficulties trusting this service team.

Lucas Roper was so friendly, nice and polite. So very helpful. I appreciate his willingness to help us out.

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They’re very slow to fulfill orders. Apparently, they’ll take more orders than they can fulfill in a reasonable amount of time. And they dont communicate with the customer to let them know. My order still hadn’t shipped a week and a half after placing it. I contacted them, they claimed it would ship next day. 3 days later it still hasn’t shipped. If you need parts in a normal amount of time , probably wanna order them elsewhere. Update: 5 days after calling (almost 2 week after ordering) and it still hasn't shipped. See owner response... I called your ... Read More

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Google - Sep 7, 2026

They’re very slow to fulfill orders. Apparently, they’ll take more orders than they can fulfill in a reasonable amount of time. And they dont communicate with the customer to let them know. My order still hadn’t shipped a week and a half after placing it. I contacted them, they claimed it would ship next day. 3 days later it still hasn’t shipped. If you need parts in a normal amount of time , probably wanna order them elsewhere. Update: 5 days after calling (almost 2 week after ordering) and it still hasn't shipped. See owner response... I called your dealership like you suggested and I still don't have my parts nor have they shipped. I'm currently on hold with your parts department and have been for 12 minutes? Are you going to send the parts I paid you for?

I had a good experience working with Maya during the purchase of my vehicle. She was helpful throughout the process and made sure I had the information I needed to make my decision. I appreciate her time and assistance in getting everything taken care of and would recommend working with her if you’re looking for a new vehicle.

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Worst sales representative I’ve ever had the honor of speaking to. Sara reached out to me THREE times, and I told her every single time that I’m waiting to hear about my application, she kept saying she’d get back with me. Lo and behold, two months later, nobody ever could tell me yes or no. I just still keep texted about if I have questions. I went somewhere else purchased a third row outright. That’s how long it took and how incompetent Sara is. A friend of mine said she dealt with Sara as well and ... Read More

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Google - Aug 27, 2026

Worst sales representative I’ve ever had the honor of speaking to. Sara reached out to me THREE times, and I told her every single time that I’m waiting to hear about my application, she kept saying she’d get back with me. Lo and behold, two months later, nobody ever could tell me yes or no. I just still keep texted about if I have questions. I went somewhere else purchased a third row outright. That’s how long it took and how incompetent Sara is. A friend of mine said she dealt with Sara as well and had no good things to say. Do better.

I truly cannot say enough wonderful things about Amy and the experience she gave our family! From beginning to end, she went completely above and beyond to make sure we found exactly what we wanted. We weren't just another sale to her—she genuinely cared, kept us informed, answered every question, and treated us more like family than customers. Buying a vehicle can sometimes feel stressful or overwhelming, but Amy made the entire experience exciting, easy, and incredibly special. Her kindness, patience, honesty, and attention to detail were unmatched. She worked so hard for us, and when we finally ... Read More

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DealerRater - Aug 26, 2026

I truly cannot say enough wonderful things about Amy and the experience she gave our family! From beginning to end, she went completely above and beyond to make sure we found exactly what we wanted. We weren't just another sale to her—she genuinely cared, kept us informed, answered every question, and treated us more like family than customers. Buying a vehicle can sometimes feel stressful or overwhelming, but Amy made the entire experience exciting, easy, and incredibly special. Her kindness, patience, honesty, and attention to detail were unmatched. She worked so hard for us, and when we finally picked up our van, it was even more beautiful and perfect than we had imagined! What stands out most, though, isn't even the gorgeous vehicle we drove home in—it's how we were treated throughout the process. Amy is the kind of person you hope to meet when making a big purchase. She truly cares about the people she works with, and that is something you simply can't teach. If you're looking for someone who will listen to what you want, work hard for you, celebrate with you when it all comes together, and make you feel completely taken care of along the way, ASK FOR AMY! I would recommend her to absolutely anyone and would choose her again without hesitation. Thank you, Amy, for taking such wonderful care of our family and making this experience one we will always remember. We absolutely LOVE our new van and we will be back!

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I called to ask about a car I saw online .It had different prices listed online . I told the salesman I might come I didn’t know . I told him I would call and let him know if I would . But instead of respecting me words MAX took upon himself to call me over,over and over . I blocked a number then he would call from another . I will Never take my business here .

Awesome good carehelful friendly concern nice patient understanding listen rejoice wit me follow up with me

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Our experience was extremely disappointing. When we first arrived, we clearly explained exactly what we needed and what our non- negotiable requirements were. The salesman assured us he understood, but later we found out he never communicated those requirements to the sales manager. Instead of being upfront from the beginning, he had us come back a second time only to tell us that what we had asked for was “impossible.” We told him that it was okay and that if he could work out something in the future to call us and he said “If I could work something out ... Read More

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Google - Jul 26, 2026

Our experience was extremely disappointing. When we first arrived, we clearly explained exactly what we needed and what our non- negotiable requirements were. The salesman assured us he understood, but later we found out he never communicated those requirements to the sales manager. Instead of being upfront from the beginning, he had us come back a second time only to tell us that what we had asked for was “impossible.” We told him that it was okay and that if he could work out something in the future to call us and he said “If I could work something out don’t you think I would have done it already?!” Communication throughout the process was poor. We were told he would call us when our numbers were ready, but he never did. We ended up having to call him ourselves. When we called we told him we waited and went to get lunch and he never called so we went home to wait. He said “Well I don’t know how you expected to buy a car at your house.” He wouldn’t tell us the numbers he worked up and insisted we come back to the dealership because he didn’t want us to “shop around”. When we returned to the dealership, the experience became even more unprofessional. We were told we needed to hurry because someone else was supposedly there to buy the truck for more money. It felt like a high-pressure sales tactic, and at that point he lost all credibility with us. Let’s not forget the $6000 FEES added on top of the listed car price. We decided to walk away. We then went to Hoover Toyota, where we found exactly what we were looking for without the games or pressure.

I am extremely frustrated with the complete lack of response and customer service from Serra Toyota’s finance department regarding my GAP insurance refund. Here is the timeline of events: April 24, 2026: My GAP insurance policy cancellation was effective (official cancellation processed on May 5th). July 1, 2026: I spoke directly with the GAP insurance company, who confirmed that all cancellation details and funds had been relayed to Serra Toyota First Week of July: I called the dealership to check on the status. Pamela in finance was unavailable, so the front desk sent her an email on my behalf. No response. July 16, 2026: Called ... Read More

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Google - Jul 21, 2026

I am extremely frustrated with the complete lack of response and customer service from Serra Toyota’s finance department regarding my GAP insurance refund. Here is the timeline of events: April 24, 2026: My GAP insurance policy cancellation was effective (official cancellation processed on May 5th). July 1, 2026: I spoke directly with the GAP insurance company, who confirmed that all cancellation details and funds had been relayed to Serra Toyota First Week of July: I called the dealership to check on the status. Pamela in finance was unavailable, so the front desk sent her an email on my behalf. No response. July 16, 2026: Called again and was once again unable to reach Pamela. The front desk escalated the issue by sending an email directly to ONE of the managers. No response. July 21, 2026: Called today, could not get through to Pamela, and left a voicemail. It has been nearly three months since the cancellation date and the GAP company transferred the information to the dealership. Sending emails into a void and getting zero follow-up from Pamela or the management team is completely unacceptable I expect someone from management to contact me immediately to confirm the status of my refund check.

I ordered parts from this location a year ago. They have been texting me constantly even after I requested them to stop. I would not recommend a business that harasses customers.

Poor when it comes to their referral program when you refer someone who purchases a vehicle the length of time takes extremely long to receive also lack of communication from the salesperson and management to ensure prompt payment i've still have'nt received my payment and it's been since April i would not refer anyone to their because of reason

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Everything went very smoothly and the entire transaction was easy. The communication was good and I am pleased

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He was good and he made everything easy to work with, he is a very nice guy

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I came in the dealership at the end of last year wanting to get a new car. Did not have a good experience with two different salesman so I took my business else where. Now I see on my credit report that I was signed up for a Toyota credit card. I never asked for a credit card or was presented with the option to get one so not sure how that would’ve happened. Have called the dealership twice in regards to this with no response back.

Amy Green is one of those once in a lifetime employee and i wouldnt recommend anyone else but her

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Very pushy. Finance manager told me it was stupid to finance for what I was asking. What does it matter? He isn’t making any interest payments and he didn’t know anything about how long I was actually going to have it financed for. Maybe I was financing it for a couple months before I just paid it off, or maybe the term I asked for was going to be in place for the life of the loan. If you don’t accept their first outrageous offer, they get upset and try to bully you into their terms. I ... Read More

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Google - Jun 26, 2026

Very pushy. Finance manager told me it was stupid to finance for what I was asking. What does it matter? He isn’t making any interest payments and he didn’t know anything about how long I was actually going to have it financed for. Maybe I was financing it for a couple months before I just paid it off, or maybe the term I asked for was going to be in place for the life of the loan. If you don’t accept their first outrageous offer, they get upset and try to bully you into their terms. I left there and bought a brand new Kia Sportage down the street. It has more room and more options than the RAV4 than the one we were looking at here and way better priced.

Trade in my 2018 chrysler 300 for a 2021 ford explore to them they said the car was in very good condition I haven't had the car for 2 months and the rear end is burnt out and the shocks is busted they will tell you anything to get you in something it's not fare smh now I am without car the inspector at ford said this car could have caught a fire dew to their poor inspection of the suv i could have died smdh

Sold me a lemon 🍋 I haven't had this Explorer 3 months yet and the rear end is messing up

Zero response from a recent vehicle inquiry. They don't seem motivated to sell with reasonable offers. If i can't get a response before the sale id hate to see it after the sale when trying to get paperwork squared away. UPDATE: After all day they called and said vehicle was sold then I found out that was a lie. This place is the worst I've ever seen!

We enjoyed working with Chris and appreciate his assistance throughout the process as we considered which vehicle to purchase.

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This place is very unprofessional and not at all somewhere I would recommend anyone going. Aubrey Whitt in financing was very unprofessional and arrogant and condescending to us. If you are in need of a used vehicle go elsewhere worst dealership experience I have ever had.

Devin was great to work with. He made the whole process easy and found the vehicle we wanted!

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Do not go to the dealership. Limbaugh Toyota was definitely much kinder than they were here. I was promised one thing over the phone drove an hour to get to the dealership, waited an hour and a half to be told they couldn't make it happen. A complete waste of time and disrespect.

At first I gave a great rating & as time progressed I had to delete that one & here I am. Because I am a woman I was lied to about NEW TIRES I specifically said that I travelled for work & wanted new tires & I called & spoke to Michael Mahan again & he told me “yea your tires are new lol They shined them up to make them look new but I had to pay $700 for some brand new tires. It’s ridiculous how folks will do you in an already stressful process. I had to come ... Read More

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Google - May 15, 2026

At first I gave a great rating & as time progressed I had to delete that one & here I am. Because I am a woman I was lied to about NEW TIRES I specifically said that I travelled for work & wanted new tires & I called & spoke to Michael Mahan again & he told me “yea your tires are new lol They shined them up to make them look new but I had to pay $700 for some brand new tires. It’s ridiculous how folks will do you in an already stressful process. I had to come back on here & make this be known.

Do Not purchase a used vehicle from this dealership. On 4/7/26 I purchased a motorcycle from this dealership. I paid cash for the vehicle. As of 5/12/26 I still do not have my title. I have contacted the dealership 13 times and text daily on the status. I have spoken with title clerks, managers and the GM with no luck. The local Alabama DMV states there is still a lien on the vehicle. No one calls me back. I have file a grievance with the Attorney Generals office, the BBB and channel 6 news. Again, be leery of doing business with this organization. They ... Read More

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DealerRater - May 12, 2026

Do Not purchase a used vehicle from this dealership. On 4/7/26 I purchased a motorcycle from this dealership. I paid cash for the vehicle. As of 5/12/26 I still do not have my title. I have contacted the dealership 13 times and text daily on the status. I have spoken with title clerks, managers and the GM with no luck. The local Alabama DMV states there is still a lien on the vehicle. No one calls me back. I have file a grievance with the Attorney Generals office, the BBB and channel 6 news. Again, be leery of doing business with this organization. They are terrible on communicating, give no real explanation on why I don’t have my title.

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I had an amazing experience at Serra Toyota—this is my second car from them, and they’ve earned my loyalty for life. Max, my salesman, worked hard to get me into something I truly wanted—not just what was easy to sell. He really heard my concerns and objections, and that made all the difference. I never felt pushed or overlooked, just supported through the whole process. And Gary in finance? This is my second time working with him, and it’s always a pleasure. He’s knowledgeable, makes everything simple, and honestly brings a level of ease (and ... Read More

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DealerRater - Apr 25, 2026

I had an amazing experience at Serra Toyota—this is my second car from them, and they’ve earned my loyalty for life. Max, my salesman, worked hard to get me into something I truly wanted—not just what was easy to sell. He really heard my concerns and objections, and that made all the difference. I never felt pushed or overlooked, just supported through the whole process. And Gary in finance? This is my second time working with him, and it’s always a pleasure. He’s knowledgeable, makes everything simple, and honestly brings a level of ease (and even fun) to what can usually feel stressful. As long as I’m in Alabama, I won’t be buying a car anywhere else. The experience alone is worth it.

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4 months post-sale of my 2026 Toyota Camry and we still don’t have registration papers. Even after calling/texting 3-4 times per week since the sale date, we have no way to obtain a tag for our car.

Disappointed in the whole experience treated like crap talked down to by manager / director worst experience i have ever had do not waste your time or money at this place it is not worth it

Bad experience here! Passed me on to Andrew who skipped me because I had no money down. Toxey returned from leave, miscalculated my income and kept asking for money down. Had me waiting for 2 weeks..now can’t help! Unless you have money down $2000 or more dont look for no help

Wanted to share my horrible experience with Serra Toyota Birmingham. I negotiated a deal on a used car verbally over the phone. It was agreed upon late in the evening. The following day we finalized the financials after they ran my credit. I was buying the vehicle remotely and agreed to pay the fee to have it delivered. I was on the phone with the finance department going over warranty information. They said they would call me back in 5 minutes. I didn't hear from them for over an hour. I texted my salesman back. He called and said it ... Read More

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Google - Apr 2, 2026

Wanted to share my horrible experience with Serra Toyota Birmingham. I negotiated a deal on a used car verbally over the phone. It was agreed upon late in the evening. The following day we finalized the financials after they ran my credit. I was buying the vehicle remotely and agreed to pay the fee to have it delivered. I was on the phone with the finance department going over warranty information. They said they would call me back in 5 minutes. I didn't hear from them for over an hour. I texted my salesman back. He called and said it wasn't meant to be as they sold the vehicle to someone else. Do not deal with Howard Brown or any of them over at Serra Toyota Used cars in Birmingham.

Yeah huge waste of time. David called me yesterday, I never had even spoken to Serra Toyota but Lexus sent my info over there. He said my trade could be a down payment, and the other issues I was concerned about he assured me wouldn’t be an issue. I hat a meeting with him at 11. He immediately pawned me off on someone else and he basically said I was lied to about those things. Got up and left. Really wanted a Toyota, my experience is very sour with this company now.

Their online parts store shipping is super slow and take them 2 week to ships my order.

Didn’t have a good experience so far. Was told by salesman to come by 12:30. Waited over a hour with my son, and still nothing. After leaving I was given a credit application online to do. Submitted everything. Turned in everything they needed to help me get approved. It was some communication at one point but it felt like I have to keep reaching out to get updates. It shouldn’t take 4-5 days to know something. Felt like I just had my great ran for no reason. I was told I would know something by the end of the ... Read More

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Google - Feb 28, 2026

Didn’t have a good experience so far. Was told by salesman to come by 12:30. Waited over a hour with my son, and still nothing. After leaving I was given a credit application online to do. Submitted everything. Turned in everything they needed to help me get approved. It was some communication at one point but it felt like I have to keep reaching out to get updates. It shouldn’t take 4-5 days to know something. Felt like I just had my great ran for no reason. I was told I would know something by the end of the day on approval. That was almost 2 days ago.

I bought a Toyota Highlander from this establishment and got it upgraded with an entertainment package for my kids. My father in law purchased a new Tundra from them and mother in law purchased a new Highlander. My mother in law unfortunately passed away and left the new Highlander to my wife. We were contacted by mail regarding selling back our older Highlander and it seemed very reasonable to do so. I was later contacted via email and text message asking to please bring our highlander by for them to give us an estimate. I live 45 minutes away from this ... Read More

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Google - Feb 25, 2026

I bought a Toyota Highlander from this establishment and got it upgraded with an entertainment package for my kids. My father in law purchased a new Tundra from them and mother in law purchased a new Highlander. My mother in law unfortunately passed away and left the new Highlander to my wife. We were contacted by mail regarding selling back our older Highlander and it seemed very reasonable to do so. I was later contacted via email and text message asking to please bring our highlander by for them to give us an estimate. I live 45 minutes away from this dealership but agreed and came yesterday when I got off work early. We have had all routine maintenance done at Serra and they have all of those records. When I arrived they spoke with the manager who said they would not make an offer on our vehicle. This was AFTER letters, emails, and text messages all asking me to bring our vehicle in. They were very aware of our mileage (180K) and year (2016). Very unprofessional and will not be doing business with this dealership ever again.