Car Giveaway


Every year, Serra Toyota gives away a new Toyota to a new local high school senior with perfect attendance.

Unfortunately, due to the coronavirus pandemic and subsequent school closings, this year we are unable to giveaway a car. While a few seniors were understandably disappointed, all those who attended the event were upbeat and determined not to let the pandemic affect their long-term plans for the future.
To show our appreciation for their determination in these uncertain times, each senior was given a swag bag that included a Serra Platinum Card, a Serra Auto Group T-Shirt, and a $100 American Express Gift Card.

Thanks to all the seniors who attended, and for making the most out of a difficult school year.
On behalf of everyone at Serra Toyota, congratulations and good luck to the Class of 2020!
To those seniors who were unable to attend, please come in as soon as possible to pick up your swag bag!

Your Toyota Dealer in Bham, AL

Serra Toyota is proud to be your Toyota dealership right her in Birmingham. We have all the Toyota models that you know and love including trucks like the Tundra and Tacoma, sedans like the Corolla or Camry, and SUVs and crossovers like the RAV4, Highlander, and 4Runner. You can drive any of these vehicles. What’s more, every new Toyota model purchased at Serra Toyota comes with a lifetime warranty free of charge. We can also have you signed and on your way in your new car in 29 minutes or less. Need a used car or maybe even some Toyota maintenance or service? Serra Toyota can help you with that too. From our location in Birmingham, we can serve all the surrounding areas including Hoover, Trussville, Tuscaloosa, Cullman and countless other communities and towns all throughout the area. We believe in community here, and we always support our local heroes. We also support you tto with programs like Serra Credit Rebuilder, our price match guarantee, and our Express Trade-In Service. We’ll even give you a free car wash with any service. You can rely on us for all things automotive and all things Toyota right here in Birmingham! Let us earn your business today!