Toyota team members have been known to get their hands dirty and completely immerse themselves into their vehicles. This is one of the main reasons why Toyota vehicles are ever-changing and improving to fit the needs of all types of drivers in all different parts of the world. The Ever-Better Expedition is the North American portion of Toyota’s Five Continents Driving Project, and it’s going on right now.
The Ever-Better Expedition started back in June of 2015. The journey will last for 110 days total with 140 team members and nine vehicles traveling 16,500 miles. Although most of the traveling will be done within the continental United States, there will be portions in Alaska, Canada and Mexico as well.
With the whole team gathered and ready, they started the expedition in Plano, Texas and have been traveling ever since. They’ve recently completed the summer portion of the journey and will be driving in more winter-type weather soon.
The expedition was designed to cover all types of terrain from California’s Death Valley to the icy roads in Alaska, the mountain peaks of Colorado and the busy streets of New York.
Check out the map below to get a better idea of exactly just how much traveling will be done in the continental U.S. alone.
Why is Toyota doing the Ever-Better Expedition?
These expeditions were designed to give Toyota a better understanding of what regular Toyota drivers experience day in and day out. The team members are collecting tons of data and will use the information provided to continue making ever-better Toyota vehicles that will exceed customers’ expectations.
The first part of the project started in Australia where Toyota team members spent 72 days traveling 12,500 miles through the outback. Now the team is in the middle of their North America journey, and they’re documenting the entire trip.
In addition to the Toyota Ultimate Utility Vehicle, there are eight other Toyota vehicles on the expedition: the Toyota Camry, Corolla, Prius, RAV4, Land Cruiser, Highlander, Tundra and Sienna. With a wide array of Toyota vehicles on the journey, the team members are able to record and compare data for each specific vehicle’s performance.
Those interested in learning more about the Ever-Better Expedition or Toyota’s Five Continents Driving Project are encouraged to stay tuned to our blog for more information. Readers can also stay up-to-date on this Toyota site.