Serra Toyota Supports Boys & Girls Clubs with $15,400 Donation

For over 30 years, Serra Toyota Birmingham and the Serra Automotive family have proudly supported the Boys & Girls Clubs of Central Alabama. In the early 1990s, Tony and Steve Serra helped launch the Club on Old Springville Road, a project that has remained close to our hearts ever since.

Steve Vincent Serra had a deep passion for giving kids a better future. He strongly believed in the Club’s mission to help young people, especially those facing challenges, grow into responsible, caring adults. One of his favorite quotes came from former Club member Denzel Washington:
“If you want to change the world, start by changing the life of a child.”
This wasn’t just something Steve said. It was how he lived.

Although we sadly lost Steve in 2023, his vision continues to inspire us. We’re excited to announce plans for the new Steve Serra Boys & Girls Club in Center Point. A location has already been chosen, and zoning is currently underway. This new facility will help shape the lives of local children for years to come.

Our efforts to support the Club didn’t stop there. This year, we brought back our Dingers for Dollars campaign with the Birmingham Barons. For every home run the Barons hit, we donated $200 to the Boys & Girls Clubs. Thanks to a strong season, we were able to donate $15,400 to support programs that make a difference.

This year’s campaign brought the community together with a shared goal: continue Steve Serra’s mission of lifting up children through meaningful support.

We’re proud to keep our long-standing partnership with the Boys & Girls Clubs going strong. Together, we’re investing in a better future for our community, one child and one home run at a time.

We know Steve would be proud to see the positive impact his legacy is making.