“Year-End Savings on Toyota in Birmingham” Discover why November and December are the best months to buy—and how to maximize your savings. Dealer Inventory Pressure: Dealerships need to clear 2025 inventory to make room for incoming 2026 models. This creates aggressive pricing and incentives you won’t see any other time of year. Dealers have sales…
At Serra Toyota, we are excited to introduce the all-new 2026 Toyota bZ, formerly known as the bZ4X. This next-generation Battery Electric Vehicle (BEV) represents Toyota’s vision for a cleaner, more connected driving future. Designed for modern drivers in Birmingham and nearby cities like Trussville and Hoover, the new bZ combines incredible range, innovative technology,…
The 3rd Annual Steve Serra Golf Tournament was held on Sunday, August 24, 2025, at Limestone Springs Golf Club in Oneonta, AL. It was a warm, sunny day that offered the perfect backdrop to celebrate the life and legacy of Steve Serra. Friends, family, and supporters gathered to honor Steve’s vision and continue the community…
Lower Monthly Payments You pay for the vehicle’s estimated depreciation rather than the full price, so monthly payments are usually lower than traditional financing. Flexible Terms Choose a plan that fits your lifestyle. Most Easy Drive terms are 24 to 48 months. Always Drive New Upgrade to the latest Toyota every few years and enjoy…
Believe it or not, there is still a mid-sized sedan segment on the market, even though the SUV and Crossover SUVs seem to get the lion’s share of sales. The mid-sized sedan segment is on track to sell almost one million units this year. Leading the sales in this market is the 2025 Toyota Camry….
For over 30 years, Serra Toyota Birmingham and the Serra Automotive family have proudly supported the Boys & Girls Clubs of Central Alabama. In the early 1990s, Tony and Steve Serra helped launch the Club on Old Springville Road, a project that has remained close to our hearts ever since. Steve Vincent Serra had a…
One of the most trusted names in the auto industry, Toyota also has a pickup that reflects the quality found in SUVs, minivans, and sedans. The 2025 Toyota Tundra provides a good mix of toughness, technology, and towing ability. If you live in Birmingham, Trussville, or Hoover, you can find this versatile and powerful pickup…
One of the most respected names in the automotive industry is Toyota, known for quality, reliable cars, trucks, minivans, and SUVs. If you live in Birmingham, Trussville, or Hoover, take a look at our new and used inventories and find a vehicle you like at Serra Toyota. There are two highly sought after features that…
The Camry has been Toyota’s flagship model for decades. In fact, this model has been at the top of the best-selling sedan segment for over two decades in the US. Bold design, quality craftsmanship, and reliability contribute to this sedan’s ability to win multiple accolades each year. Now that the Camry is a hybrid-only model,…
The 2025 Corolla from Toyota is a stylish, forward-thinking car that strives to ensure that every ride is smooth and safe. Whether you have a need for speed, safety, or style from your next car, this Toyota car can’t help but tick every box. The best place to get a look at the new…
